#59 Everybody Recommends “A Guy”: How Paul Bojko Turned Being Different Into a Chicago Heat Pump Business
The Heat Pump PodcastShow Notes
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In this episode of the Heat Pump Podcast, host Ed Smith sits down with Paul Bojko, owner of A-Guy Heating & Air, to explore what it really takes to build and scale a heat pump–focused HVAC business.
Paul shares his journey from military service and mechanical work to launching his own company and ultimately specializing in ductless heat pump systems. He breaks down how focusing on a niche, investing in branding, and embracing non-traditional marketing strategies helped transform his business.
The conversation dives into the realities of running an HVAC company, from early struggles and burnout to building a team, improving processes, and shifting from technician to business owner. Paul also explains why proper system design and load calculations are critical, and how many contractors still get it wrong.
They also explore how content creation, social media, and even radio partnerships are becoming powerful tools for growth in today’s HVAC landscape.
Expect to Learn
In a market with only 50–60 mini split contractors, niching down beats competing with every HVAC truck in town. The mechanical install is the easy part — sizing the system right is the work most contractors skip. Chicago homes with 120,000 BTU furnaces keep coming back needing 50,000 or less. Believe the numbers once you've measured enough of them. Right-sizing will cost you some jobs. Stand behind the number anyway — offer to re-run it, but don't cave to "bigger is better." "Traditional" marketing is now Google and Facebook ads. Sponsoring a local radio host was Paul's fastest-working channel. Teaching at a community college doubles as a months-long job interview — two of Paul's hires came through it. Your brand isn't an afterthought. A memorable name and mascot made A-Guy identifiable in a sea of look-alike contractors.
Timestamps
[00:00] – Introduction to the Episode
[02:02] – Paul Bojko’s background
[07:45] – Transition into HVAC and discovering ductless systems
[11:09] – Mentorship, training, and early business insights
[14:37] – Key changes that drove business growth
[17:38] – Marketing strategies and standing out in HVAC
[26:36] – Hiring Through Education
[30:10] – Content creation and building a modern brand
[34:04] – System design, load calculations, and customer education
[45:14] – Advice for Contractors and Future Heat Pump Specialists
Follow Paul Bojko:
LinkedIn: https://www.linkedin.com/in/paul-bojko-b9a156230/ Website (Company): https://a-guy.com/ Facebook (Company): https://www.facebook.com/aguyheating/ YouTube (Company): www.youtube.com/@aguyheating
Follow the Hosts:
Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 Eric Fitz: https://www.linkedin.com/in/ehfitz/ Amply Energy Website: https://www.amply.energy/ Amply Energy YouTube: https://www.youtube.com/@amplyenergy Amply Energy Facebook: https://www.facebook.com/amplyenergy Amply Energy Instagram: https://www.instagram.com/amply_energy/
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