
152 | All Marketing Works. Here’s How to Make It Work for You with Melissa Kellogg Lueck
The Organized Coach - Productivity, Business Systems, Time Management, ADHD, Routines, Life Coach, EntrepreneurShow Notes
What if your marketing didn’t need to be so complicated? I LOVED this conversation with Melissa Kellogg Lueck because it brings us back to what matters most --> connection. If you’ve ever felt like you were trying all the things and none of it was working, or if you’ve found yourself constantly learning about marketing instead of actually doing it… this one’s for you. Melissa is a marketing coach for women entrepreneurs and the host of the Doing Business Like a Woman podcast. With 20 years of experience running her own marketing business, she knows how to help you simplify and finally create a sustainable strategy that gets results. In this episode, Melissa breaks down the three core marketing activities that apply to EVERY business, how to build your own one-page marketing plan, and why your energy matters more than any algorithm ever could. If you’ve been spinning your wheels and second-guessing every marketing decision, this episode will help you refocus, simplify, and finally take aligned action. What you’ll learn in this episode:
Why all marketing works—and what really makes the difference The truth about overlearning and under-earning How to build a one-page marketing plan (yes, for real) The 3 essential marketing activities you should be doing right now What to do when your marketing "isn't working" How your energy affects your results The power of belief-first marketing Why you don’t need to be everywhere—and how to make peace with that
For the resources and links mentioned, go to: https://simplysquaredaway.com/152
More from The Organized Coach - Productivity, Business Systems, Time Management, ADHD, Routines, Life Coach, Entrepreneur
All links mentioned in the post can be found here: https://simplysquaredaway.com/191 You know you need help in your business, but hiring someone can feel like a big—and expensive—next step. What if an intern could be the perfect solution? In this episode, I’m talking with Brittany Braswell about how entrepreneurs can use interns to delegate repeatable tasks, free up their time, and even get their businesses more organized in the process. Brittany shares how to decide what an intern could take off your plate, where to find interns, paid versus unpaid internships, creative ways to compensate them, and how to make training simpler than you might think. We also get into the practical questions that can make delegation feel overwhelming: passwords, logins, access, SOPs, and whether you need to have everything perfectly organized before you begin. If you’ve been thinking, “I need help, but I’m not ready to hire,” this episode may give you an entirely new option. In this episode, you’ll learn:
All links mentioned in the post can be found here: https://simplysquaredaway.com/190 Does your brain ever feel like it’s holding 100 things at once? Things you need to do, remember, buy, schedule, decide, or tell someone about? None of them may be a big deal on their own, but together, they can make life feel chaotic. In this episode, I’m sharing three simple systems that can instantly reduce some of that chaos without a fancy planner, complicated app, or elaborate productivity system. The first is a capture system. Instead of expecting your brain to remember every idea, task, appointment, and random thought that pops up, you need one trusted place to put it. I’m sharing the simple system I just started using with Siri and an Apple Reminders list called “Capture,” plus how I’m exploring using AI to help process everything I capture. The second system starts with a completely different way of looking at overwhelm: overwhelm is an organizing signal. Instead of letting “I don’t know where to start” stop you, you can use the same organizing skills you’d use on a cluttered closet to organize a project, your calendar, a decision, or everything swirling around in your head. Finally, we’ll talk about reset systems. Your home doesn’t stay organized because you organize it once. Life happens. Things come out, mail comes in, dishes get used, and clutter starts accumulating again. A simple reset gives you a way to return a high-chaos area to baseline before the mess compounds. In this episode, you’ll learn:
All links mentioned in the post can be found here: https://simplysquaredaway.com/189 What do you really want? And what if you’re not even sure how to answer that question? In this episode, I’m talking with money manifestation coach Jamie Berman about what manifestation actually means and how it can help us create more of what we want from abundance in our businesses and lives to becoming a more organized version of ourselves. Jamie shares how she went from being terrified of being seen and speaking in front of people to building a successful coaching business, and why learning to trust herself played such a big role in that transformation. We also talk about her decision to walk away from a successful niche when it no longer felt like the work she wanted to do. We get into manifestation from a faith perspective, including Jamie’s belief that it can be about partnering with God rather than trying to control everything ourselves. She explains why getting clear on what you want matters, how visualization and vision boards can help, and why taking action and surrendering the outcome can exist together. We also talk about what happens when you’re genuinely content with your life and don’t know what you want next. Jamie shares some really good questions for uncovering desires that have nothing to do with getting a bigger house, a nicer car, or more stuff. And, of course, I ask her how all of this applies to getting organized. If you’ve spent years believing, “I’m just not an organized person,” what would happen if you started seeing yourself as someone who could become organized and began practicing being her? In this episode, we talk about:
All links mentioned in the post can be found here: https://simplysquaredaway.com/188 You’ve decluttered. You’ve created systems. You actually know how to organize. So why can one pile of papers on the counter make you feel like you’re a complete mess? There’s a big difference between being disorganized and feeling disorganized. And what’s happening around you doesn’t have to become evidence of who you are. In this episode, I share a recent coaching example of a client who came to our call feeling like a “hot mess,” even though she’s actually very organized. What she really had were open loops. Once we identified what needed to happen and when she was going to do it, nothing had actually been completed—but she felt completely different. That’s because feeling organized isn’t about the absence of disorder. It’s about your relationship to the disorder that’s currently there. We’ll talk about why “I’m a mess” feels so different from “These papers need decisions,” how our old 10-second scripts become well-worn paths in our brains, and why getting rid of more stuff may never make you feel organized if your definition of organized is “nothing left to organize.” You’ll also hear two simple analogies—being a good cook and rerouting while driving—that will help you rethink what it actually means to be organized. An organized person is someone who knows how to create order when and where she needs it. In this episode, you’ll learn:
All links mentioned in the post can be found here: https://simplysquaredaway.com/187 Decluttering is NOT about the stuff. In this episode, I’m talking with professional organizer and Declutter Hub cofounder Lesley Spellman about what’s really happening underneath our clutter. We explore the emotions that can make letting go difficult, including guilt, aspiration, and the stories we attach to our belongings. Lesley shares three key ingredients for decluttering success: kindness toward yourself, having a meaningful goal for your home, and being realistic about your space, energy, and season of life. We also talk about why starting somewhere easier can help you build your “decluttering muscle” before tackling the sentimental stuff. Plus, we take a peek behind the scenes of The Declutter Hub to hear how Lesley and Ingrid organize their own business using Asana, SOPs, and simple systems that have evolved over time. If you’ve ever wondered why you know you want to declutter but still have such a hard time letting things go, this conversation will help you understand what may really be keeping you stuck.