The Editor's Half Hour

The Newsletter Niche for Freelancers

The Editor's Half Hour

Show Notes

Let’s be real—promoting yourself can feel like a microfiber cloth snagging on dry skin. Ick. We’re editors, not salespeople! But fear not, because in this episode, I speak with marketing guru, and work and life coach, Colleen Newvine, all about how to feel more authentic and less cringey when it comes to self-promotion. Colleen’s approach to marketing makes you feel at ease, that promoting your brand is less selling and more serving, offering helpful and valuable services to those who need it. She soothes your worries and gives you comfort that you can do it! Colleen gives us all a push in the right direction and gives guidance for embracing imperfection when tackling the digital marketing world, whether you’re a freelance editor or small business owner. Key Takeaways · Answers why so many people feel “gross” when selling their services · Teaches you how to reframe the intention behind self-promotion · Shares tips to be less “salesy” and more authentic · Unpacks how to get started on your marketing journey, focusing on the basics · Gives you the pep talk you need to get started on marketing your brand

Colleen Newvine is a reporter and editor turned marketer and coach, providing marketing consulting for small organizations and self-employed people, and is a certified life and career coach. Her focus is on helping small organizations and self-employed professionals with marketing consulting services, where she gets to work one-on-one with the owners. Check out her website: ColleenNewvine.com Follow Colleen on Instagram: @colleennewvine Find her on LinkedIn: https://www.linkedin.com/in/colleennewvine/ 📖 Buy her book: Your Mini Sabbatical

Resources Mentioned: · Chris Brogan’s marketing newsletter: https://chrisbrogan.com/#newsletter · Bréne Brown on “feeling wobbly”: https://brenebrown.com/podcast/brene-on-strong-backs-soft-fronts-and-wild-hearts/ · Designing Your Life by Bill Burnett and Dave Evans: https://a.co/d/18DbzRE Love the Show? 💬 Leave a review to help others discover the show! 📢 Share this episode with your fellow word nerds and editing enthusiasts! 🎙️ Check out other episodes of The Editor’s Half Hour: piquepublishing.com/podcast ✍️ Connect with me on Instagram: @Editors_Half_Hour ⭐ Subscribe to my newsletter: tinyurl.com/EditorsHalfHour Become a Patreon supporter: patreon.com/EditorsHalfHour

More from The Editor's Half Hour

Oct 1, 2026

What happens when two editors decide they want to spend a little less time staring at screens—and a little more time putting pencil to paper? In this episode, I’m joined by Riley O’Connell, the master behind much of the magic of Pique Post: The Mail Club for Editing Pros(e). We’re sharing the story behind Pique Post: why we wanted to create an analog experience specifically for editors, what inspired us to bring a little surprise and creativity back to the mailbox, and how the idea grew from a simple conversation into an entire mail club. We also talk about what subscribers can expect from each issue, from opportunities to practice editorial skills by hand (and showcase those sample edits in their portfolios) to the thoughtful details we hope make opening Pique Post feel like a small event each month. But Pique Post isn’t just about what arrives in the envelope. It’s about creating space to slow down, engage with words differently, and connect with a community of people who understand the strange and wonderful pleasure of noticing the things everyone else misses. Riley and I also reflect on what we hope Pique Post becomes as the community grows—and why, in an increasingly digital world, there may be something especially valuable about returning to paper, pencils, proofreading marks, and a little something in the post.

Sep 1, 2026

What does it really take to become a freelance editor for a major publishing house? In this episode, I talk with Crystal Yang, owner of Rabbit with a Red Pen, about the skills, experience, and professional relationships that can help editors break into Big Five—Penguin Random House, HarperCollins, Simon & Schuster, Hachette Book Group, and Macmillan Publishers. Crystal shares how she built her career as a copyeditor, proofreader, and authenticity reader and explains why there is no single path into working with a major publisher. We discuss how editors can strengthen their résumés, expand their networks, prepare for editorial tests, and position themselves for opportunities when they arise. Whether working with a Big Five publisher is a long-term goal or simply one possible direction for your editing career, this conversation offers a practical and encouraging look at how to prepare for the opportunity. Visit https://www.rabbitwitharedpen.com/ to learn more about Crystal and her business.

Aug 1, 2026

Editing a memoir requires more than shaping a compelling narrative. It also requires sensitivity, trust, and a deep respect for the writer’s voice. In this episode, Barbie Halaby of Monocle Editing discusses the unique responsibilities that come with helping writers transform personal experiences into stories that connect with readers. We explore how memoir editors approach structure, emotional truth, and sensitive subject matter without taking control of the writer’s story. Barbie also shares how she helps clients make difficult decisions about what belongs on the page, how editors can offer honest feedback with care, and why strong communication is essential when working with such personal material. Whether you edit memoirs, write them, or are curious about the relationship between an editor and a memoirist, this conversation offers a thoughtful look at how editors can help writers strengthen their stories while remaining true to the experiences behind them. Learn more about Barbie and her business by visiting https://monocle-editing.com/

Jul 1, 2026

When most people think of editing, they think of books, magazines, newspapers, or websites. Video games rarely make the list. Yet behind every quest, character interaction, dialogue option, and story arc is a team of writers, designers, and editors working together to create an immersive experience for players. In this episode, I interview video game editor and narrative designer Jess Haskins about the fascinating world of interactive storytelling. Jess pulls back the curtain on what game editors actually do, from shaping dialogue and maintaining character consistency to navigating branching narratives and player-driven choices. Together, we explore how editing changes when the audience actively participates in the story and why many of the core skills editors use every day—clarity, consistency, collaboration, and audience awareness—are just as important in gaming as they are in traditional publishing. Whether you're a gamer, an editor, or simply curious about unexpected career paths, this conversation offers a fresh perspective on how editors help shape experiences far beyond the page. In this episode, you'll learn: • What a video game editor does • The difference between indie, AA, and AAA games • How dialogue trees and player choice influence storytelling • The challenges of editing branching narratives • How editors collaborate with writers, designers, developers, and voice actors • Common misconceptions about video game editing • The role of AI in game development and narrative design • Why the editorial mindset translates across industries and mediums About Jess Haskins: Jess Haskins is a video game editor, narrative designer, and founder of The Game Editors, a boutique studio specializing in narrative consulting, editing, and voiceover production for games. She has worked on a variety of narrative-driven projects and is passionate about helping game developers create compelling player experiences through strong storytelling and thoughtful editorial collaboration. Additional links to resources and contact info mentioned in this episode: Twine - https://twinery.org/ Articy - https://www.articy.com/en/ Connect with Jess Haskins on LinkedIn – https://www.linkedin.com/in/jesshaskins/ Learn more about her business – thegameeditors.com

Jun 1, 2026

Technical editing is often overlooked in conversations about the publishing and editing industry, but it plays a critical role in how readers understand complex information. In this episode, we are joined by Jess Stampe of Just Ask Jess (https://justaskjess.work/) about what technical editing actually involves and why it requires far more than simply correcting grammar. Together, we explore the balance between clarity and accuracy, the challenges of editing highly specialized material, and the importance of structure, readability, and audience awareness. Jess also shares insight into working with subject-matter experts (SMEs), approaching unfamiliar industries with confidence, and helping readers navigate dense information without oversimplifying it. This conversation offers an honest look at a niche many editors find intimidating, while also revealing the growing opportunities available for those willing to strengthen their skills in technical communication and editing. Connect with Jess on LinkedIn: https://www.linkedin.com/in/jessica-stampe/

See all episodes →