Show Notes
"You can't just follow up with someone when you have an agenda. Staying in touch with people without even talking about your product is probably one of the most impactful things you can do." - John Melton, Marketing Veteran and Entrepreneur
John started out as a kid who hated school, was getting into fights, and had no direction.
Two weeks before 9/11, a friend brought him to a marketing presentation. He thought it was a genius idea. But the company eventually got shut down, but what he learned there became the foundation for everything that followed.
He took those skills into mortgage sales, made real money for the first time, and eventually came back to network marketing when social media arrived and changed everything.
His organization has done $450 million over the last decade. He calls it a 16-year overnight success story.
What separates the people who make it from those who don't, in his experience, has nothing to do with talent.
It's coachability.
On content, the formula is simple: be entertaining, empowering, or educational, and don't be boring. The algorithm doesn't care how many followers you have.
But the principle he keeps coming back to, the one he's built 25 years on, is follow-up.
Not an aggressive follow-up. Just staying in touch. Wishing people a happy birthday. Sending a voice note. Checking in without an agenda.
People who had been watching from the sidelines for years finally reached out when the timing was right, because the relationship was already there.
"The fortune's in the follow-up. Be a friend first and a marketer second. It's amazing what you attract."
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