
Proof of Craft: What It Takes to Stand Out When Everything Looks Good - with Laura Jones, CMO of Instacart
Beyond The Prompt - How to use AI in your companyShow Notes
Laura Jones, CMO of Instacart, joins Jeremy & Henrik on Beyond the Prompt to explore what happens to creativity when AI makes "pretty good" effortless. She shares why brand becomes a question of trust as products converge, how a data insight about bananas became both a product feature and a Super Bowl campaign, and why the best ideas still require human friction — not just human-bot dialogue.
More from Beyond The Prompt - How to use AI in your company
Nicholas Skytland spent 25 years at NASA, where he helped bring people from around the world together through hackathons. He joins Beyond the Prompt to share what makes hackathons work, how he's now helping kids build with AI, and why his experience at Anthropic raises a bigger question: are we becoming to willing to outsource our judgement to AI?
Alexander Kuilman, founder of The Practice, joins Beyond the Prompt to ask why people still resist AI even when they know they should be using it. The conversation gets into fear, psychological safety, the “AI vampire,” and Alex’s idea of “corporate numbing”: using the busyness of work to avoid things that may be harder to sit with.
Jim VandeHei, co-founder and CEO of Axios, joins Beyond the Prompt to share what happened when he turned himself into an “AI lab rat” and started rethinking how Axios works. He explains why leaders need to experiment themselves, why companies should delete before they automate, and why AI needs a better story about what happens if things go right.
Brice Chalamel is back on Beyond the Prompt, this time as Head of AI Strategy and Adoption at OpenAI. After helping lead AI adoption at Moderna, he explores what it really takes to change how people work with AI, why trust has to be earned, and why successful adoption is ultimately as much about people as technology.
Eric Porres, Chief AI Officer at Logitech, returns to Beyond the Prompt to share what’s changed after another year of putting AI into practice. AI use has spread across the company, but the bigger shift is where it shows up: inside the workflows, meetings, tools, and habits that shape how people actually work.