Avoid These 3 Mistakes When Pitching Design to Leadership
This is HCD: Human-Centred Design, UX & Service DesignShow Notes
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
You've done the research. You have the insights. You walk in confident — and it falls flat. In this episode, Gerry unpacks three mistakes designers make when pitching to leadership, including why leading with your methods kills buy-in before you've even started, and what to do instead. ________________________ BRING THIS IS HCD INTO YOUR ORGANISATION → Train my organisation https://www.thisishcd.com/training → Video Courses https://www.thisishcd.com/courses → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members → Gerry's consultancy (Service Design and Design Research) https://humana.design/ ________________________ BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email) https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management → Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more... ________________________ All episodes have been produced by This is Podcasting.
More from This is HCD: Human-Centred Design, UX & Service Design
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________