Summary
Marketers are increasingly voicing concerns about "bull spend," a term used to describe advertising budgets wasted on metrics that appear favorable until scrutinized by financial officers. This discussion highlights the importance of focusing on revenue rather than just reach, with platforms like LinkedIn offering targeted advertising solutions to improve return on investment.
In the realm of diabetes treatment, a significant shift in understanding is emerging. Experts emphasize that diabetes is primarily a disease of insulin resistance rather than merely high blood sugar levels. Current treatments often focus on managing blood sugar, but this approach fails to address the underlying issue of insulin resistance, which can worsen over time. The podcast presents cases of patients who have successfully reversed their diabetes through dietary changes and intermittent fasting, demonstrating that the condition is not necessarily chronic or progressive.
The discussion also touches on the role of insulin in both diabetes and obesity, suggesting that high insulin levels contribute to both conditions. By lowering insulin levels through dietary modifications, such as reducing refined carbohydrates and incorporating fasting, patients have experienced significant improvements in their health. This approach challenges traditional treatment methods that rely heavily on medications, advocating instead for a more holistic dietary strategy to manage and potentially cure diabetes.
Show Notes
Reverse Type 2 Diabetes naturally, without medications. It is a curable disease, but as a dietary disease, it demands a dietary treatment. The principles including fasting and weight loss are outlined. Dietary modification is the cornerstone of reversing type 2 diabetes. Check out my blog at https://medium.com/@drjasonfungMore Information:BOOKS:The Obesity Code - Reviewing underlying physiology of weight loss and how low carb diets and fasting can help. https://www.amazon.com/dp/1771641258?ref=exp_jasonfung_dp_vv_dThe Diabetes Code - Reviewing how type 2 diabetes is a reversible disease and dietary strategies. https://www.amazon.com/dp/B0795BLS8D?ref=exp_jasonfung_dp_vv_dThe Cancer Code - Scientific exploration of how cancer develops - https://www.amazon.com/dp/0062894005?ref=exp_jasonfung_dp_vv_dAmazon:USA - https://www.amazon.com/shop/jasonfungCanada - https://www.amazon.ca/shop/jasonfung**Fasting Aids**Pique Fasting Tea (recommended)https://www.piquetea.com/drjasonfungFasting Community and Coaching:https://www.thefastingmethod.com/YouTube Medical Lectures (for specialist physicians):1. The Roots of the Obesity Epidemic - https://youtu.be/q8BGYhreaco2. Therapeutic Fasting - The Two Compartment Problem: https://youtu.be/ETkwZIi3R7w3. Does Calorie Counting work? https://youtu.be/5F5o0a4p_3U4. Two Big Lies of Type 2 Diabetes - https://youtu.be/FcLoaVNQ3rc5. Reversing Type 2 Diabetes Naturally - https://youtu.be/mAwgdX5VxGc6. Insulin Toxicity - https://youtu.be/4oZ4UqtbB_g7. Saturated Fat - Friend or Foe? https://youtu.be/QetsIU-3k7Y8. Diet and Disease - https://youtu.be/2yoOx_7MLn09. Dangers of Fructose - https://youtu.be/pG89j432w-Y10. Insulin Resistance - https://youtu.be/dimP7IdM2Og11. Role of Hormones in Weight Loss - https://youtu.be/ZbnshVO4PRM12. The Obesity Code Lecture 1 - https://youtu.be/YpllomiDMX0Join this channel to get access to perks:https://www.youtube.com/channel/UCoyL4iGArWn5Hu0V_sAhK2w/joinTimestamps:0:00 Type 2 Diabetes can be treated Naturally6:15 Insulin Resistance Explained12:35 How to Reverse Type 2 Diabetes18:00 Case studies#jasonfung #drjasonfung #fasting #fastingbenefits #weightlosstips #intermittentfasting #drfung #fung #calories #weightlosstips #caloriesincaloriesout #weightloss #nutrition #diet #health Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Jason Fung
Exploring the role of insulin resistance and diet. How hormonal obesity theory explains the epidemiology of obesity. Check out my blog at https://medium.com/@drjasonfungMore Information:BOOKS:The Obesity Code - Reviewing underlying physiology of weight loss and how low carb diets and fasting can help. https://www.amazon.com/dp/1771641258?ref=exp_jasonfung_dp_vv_dThe Diabetes Code - Reviewing how type 2 diabetes is a reversible disease and dietary strategies. https://www.amazon.com/dp/B0795BLS8D?ref=exp_jasonfung_dp_vv_dThe Cancer Code - Scientific exploration of how cancer develops - https://www.amazon.com/dp/0062894005?ref=exp_jasonfung_dp_vv_dAmazon:USA - https://www.amazon.com/shop/jasonfungCanada - https://www.amazon.ca/shop/jasonfung**Fasting Aids**Pique Fasting Tea (recommended)https://www.piquetea.com/drjasonfungFasting Community and Coaching:https://www.thefastingmethod.com/YouTube Medical Lectures (for specialist physicians):1. The Roots of the Obesity Epidemic - https://youtu.be/q8BGYhreaco2. Therapeutic Fasting - The Two Compartment Problem: https://youtu.be/ETkwZIi3R7w3. Does Calorie Counting work? https://youtu.be/5F5o0a4p_3U4. Two Big Lies of Type 2 Diabetes - https://youtu.be/FcLoaVNQ3rc5. Reversing Type 2 Diabetes Naturally - https://youtu.be/mAwgdX5VxGc6. Insulin Toxicity - https://youtu.be/4oZ4UqtbB_g7. Saturated Fat - Friend or Foe? https://youtu.be/QetsIU-3k7Y8. Diet and Disease - https://youtu.be/2yoOx_7MLn09. Dangers of Fructose - https://youtu.be/pG89j432w-Y10. Insulin Resistance - https://youtu.be/dimP7IdM2Og11. Role of Hormones in Weight Loss - https://youtu.be/ZbnshVO4PRM12. The Obesity Code Lecture 1 - https://youtu.be/YpllomiDMX0Join this channel to get access to perks:https://www.youtube.com/channel/UCoyL4iGArWn5Hu0V_sAhK2w/joinTimestamps0:00 Insulin Resistance11:52 Hyperinsulinemia20:06 Increased meal frequency30:10 Childhood obesity39:07 Fattening carbohydrates48:29 Refined versus unrefined carbohydrates#jasonfung #drjasonfung #fasting #fastingbenefits #weightlosstips #intermittentfasting #drfung #fung #calories #weightlosstips #caloriesincaloriesout #weightloss #nutrition #diet #health Learn more about your ad choices. Visit megaphone.fm/adchoices
Preorder The Hunger Code and receive over $500 worth of free bonuses. Check https://www.doctorjasonfung.com/gift-with-purchase-offerWhy do so many people struggle with weight loss even when they carefully count calories?In this video, Dr. Jason Fung explains a powerful shift in thinking: instead of obsessing over calories, we should focus on controlling hunger. Hunger is not a lack of willpower—it’s a hormonal signal, and when hormones are ignored, long-term weight loss becomes nearly impossible.This discussion breaks down why traditional calorie-counting often fails and how hunger, insulin, and metabolism are deeply connected.In this video, you’ll learn:● Why hunger—not calories—is the real driver of overeating● How insulin affects hunger and fat storage● Why eating less doesn’t always lead to sustainable weight loss● The difference between physical hunger and hormonal hunger● How fasting and proper food choices help regulate appetite naturally● Why controlling hunger leads to better metabolic healthDr. Jason Fung explains these concepts in a simple, practical way—helping you understand why your body resists calorie restriction and what actually works for long-term health and fat loss.This video is especially helpful if you:● Feel hungry all the time while dieting● Have tried calorie counting but regained the weight● Struggle with insulin resistance or slow metabolism● Want a sustainable approach to weight loss and healthIf this message resonates with you, it may completely change how you think about food, hunger, and weight loss.👍 Like this video if it helped you 💬 Comment below: Do you struggle more with hunger or calorie counting? 🔔 Subscribe for more science-based insights on fasting, insulin, and metabolic health▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⏱️ Chapters / Timestamps00:00 – Control Hunger, Not Calories (Why This Matters) 👉 Strong hook + main keyword01:05 – Why Calorie Counting Fails for Most People 👉 Relatable pain point (high retention)03:10 – Hunger Is Hormonal, Not Willpower 👉 Authority + education05:00 – The Real Reason You Feel Hungry All the Time 👉 Curiosity-driven chapter07:15 – How Insulin Drives Hunger & Fat Storage 👉 SEO + science-based trust09:20 – What to Focus on Instead of Calories 👉 Solution-focused (rewatch value)11:10 – Final Takeaway: Eat to Control Hunger Naturally 👉 Clean close + mindset shift============================= 📌 BOOKS: 👉 The Obesity Code - Reviewing underlying physiology of weight loss and how low carb diets and fasting can help. https://www.amazon.com/dp/1771641258?... 👉 The Diabetes Code - Reviewing how type 2 diabetes is a reversible disease and dietary strategies. https://www.amazon.com/dp/B0795BLS8D?... 👉 The Cancer Code - Scientific exploration of how cancer develops - https://www.amazon.com/dp/0062894005?... 📌 Amazon: 👉 USA - https://www.amazon.com/shop/jasonfung 👉 Canada - https://www.amazon.ca/shop/jasonfung ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📌 Please visit our :- 🔹 Website - https://www.doctorjasonfung.com 🔹 Blog- / drjasonfung 🔹 Community- https://www.thefastingmethod.com 🔹 Facebook - / jason.fung.313 🔹 Instagram - / drjasonfung 🔹 Twitter - / drjasonfung ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📌 YouTube Medical Lectures (for specialist physicians): ▶️ The Roots of the Obesity Epidemic: https: // • The Obesity Epidemic, Explained ▶️ Therapeutic Fasting - The Two Compartment Problem:https: // • Fasting and Weight Loss - Solving the... ▶️ Does Calorie Counting work?: • Why Calorie Counting rarely leads to ... ▶️ Two Big Lies of Type 2 Diabetes: • Two Big Lies about Type 2 Diabetes ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ If you liked the video, Please Do Subscribe My Channel 😉😍 Keep Supporting me So I can Continue to provide you with free content each week!!😇 Learn more about your ad choices. Visit megaphone.fm/adchoices
Unlocking the code of why obesity became such a massive epidemic since the 1970s. A scientific exploration with a surprising conclusion of how obesity developed. Practical tips on weight management and good health. Why calorie counting fails for many people. Check out my blog at https://medium.com/@drjasonfungMore Information:BOOKS:The Obesity Code - Reviewing underlying physiology of weight loss and how low carb diets and fasting can help. https://www.amazon.com/dp/1771641258?ref=exp_jasonfung_dp_vv_dThe Diabetes Code - Reviewing how type 2 diabetes is a reversible disease and dietary strategies. https://www.amazon.com/dp/B0795BLS8D?ref=exp_jasonfung_dp_vv_dThe Cancer Code - Scientific exploration of how cancer develops - https://www.amazon.com/dp/0062894005?ref=exp_jasonfung_dp_vv_dAmazon:USA - https://www.amazon.com/shop/jasonfungCanada - https://www.amazon.ca/shop/jasonfung**Fasting Aids**Pique Fasting Tea (recommended)https://www.piquetea.com/drjasonfungFasting Community and Coaching:https://www.thefastingmethod.com/YouTube Medical Lectures (for specialist physicians):1. The Roots of the Obesity Epidemic - https://youtu.be/q8BGYhreaco2. Therapeutic Fasting - The Two Compartment Problem: https://youtu.be/ETkwZIi3R7w3. Does Calorie Counting work? https://youtu.be/5F5o0a4p_3U4. Two Big Lies of Type 2 Diabetes - https://youtu.be/FcLoaVNQ3rc5. Reversing Type 2 Diabetes Naturally - https://youtu.be/mAwgdX5VxGc6. Insulin Toxicity - https://youtu.be/4oZ4UqtbB_g7. Saturated Fat - Friend or Foe? https://youtu.be/QetsIU-3k7Y8. Diet and Disease - https://youtu.be/2yoOx_7MLn09. Dangers of Fructose - https://youtu.be/pG89j432w-Y10. Insulin Resistance - https://youtu.be/dimP7IdM2Og11. Role of Hormones in Weight Loss - https://youtu.be/ZbnshVO4PRM12. The Obesity Code Lecture 1 - https://youtu.be/YpllomiDMX0Join this channel to get access to perks:https://www.youtube.com/channel/UCoyL4iGArWn5Hu0V_sAhK2w/joinTimestamps0:00 History of obesity7:32 Dietary guidelines in America12:00 Calories In Calories Out19:22 Basal Metabolic Rate27:11 Women's Health Initiative study33:00 Exercise and weight loss43:10 Hormones and obesity49:08 Insulin's role in obesity#jasonfung #drjasonfung #fasting #fastingbenefits #weightlosstips #intermittentfasting #drfung #fung #calories #weightlosstips #caloriesincaloriesout #weightloss #nutrition #diet #health Learn more about your ad choices. Visit megaphone.fm/adchoices
Insulin and cortisol are key hormones in weight loss. Our body gains or loses fat based on the hormonal instructions we give it. When insulin is high, we store fat. We discuss why the Atkins diet lost popularity for a time and why it rebounded in new forms. The role of the stress hormone cortisol in weight loss. Check out my blog at https://medium.com/@drjasonfungMore Information:BOOKS:The Obesity Code - Reviewing underlying physiology of weight loss and how low carb diets and fasting can help. https://www.amazon.com/dp/1771641258?ref=exp_jasonfung_dp_vv_dThe Diabetes Code - Reviewing how type 2 diabetes is a reversible disease and dietary strategies. https://www.amazon.com/dp/B0795BLS8D?ref=exp_jasonfung_dp_vv_dThe Cancer Code - Scientific exploration of how cancer develops - https://www.amazon.com/dp/0062894005?ref=exp_jasonfung_dp_vv_dAmazon:USA - https://www.amazon.com/shop/jasonfungCanada - https://www.amazon.ca/shop/jasonfung**Fasting Aids**Pique Fasting Tea (recommended)https://www.piquetea.com/drjasonfungFasting Community and Coaching:https://www.thefastingmethod.com/YouTube Medical Lectures (for specialist physicians):1. The Roots of the Obesity Epidemic - https://youtu.be/q8BGYhreaco2. Therapeutic Fasting - The Two Compartment Problem: https://youtu.be/ETkwZIi3R7w3. Does Calorie Counting work? https://youtu.be/5F5o0a4p_3U4. Two Big Lies of Type 2 Diabetes - https://youtu.be/FcLoaVNQ3rc5. Reversing Type 2 Diabetes Naturally - https://youtu.be/mAwgdX5VxGc6. Insulin Toxicity - https://youtu.be/4oZ4UqtbB_g7. Saturated Fat - Friend or Foe? https://youtu.be/QetsIU-3k7Y8. Diet and Disease - https://youtu.be/2yoOx_7MLn09. Dangers of Fructose - https://youtu.be/pG89j432w-Y10. Insulin Resistance - https://youtu.be/dimP7IdM2Og11. Role of Hormones in Weight Loss - https://youtu.be/ZbnshVO4PRM12. The Obesity Code Lecture 1 - https://youtu.be/YpllomiDMX0Join this channel to get access to perks:https://www.youtube.com/channel/UCoyL4iGArWn5Hu0V_sAhK2w/joinTimestamps0:00 Intro - Hormones in Obesity8:15 Atkins diet20:32 Metabolic Syndrome27:31 Concerns about the Atkins and Keto diet34:01 Comfort foods43:05 Protein intake and insulin50:22 Satiety hormones and leptin56:40 stress and cortisol1:09:52 doctors don't always get nutritional education#jasonfung #drjasonfung #fasting #fastingbenefits #weightlosstips #intermittentfasting #drfung #fung #calories #weightlosstips #caloriesincaloriesout #weightloss #nutrition #diet #health Learn more about your ad choices. Visit megaphone.fm/adchoices
Check out www.drinkaeira.com. I don't own any part of the company or get paid commission. Neither is this a sponsored video. Most people believe that counting calories is the key to weight loss, but that is a major misconception. The real secret to lasting weight loss isn't about calories—it's about controlling hunger. Drugs like Ozempic and GLP-1 agonists have proven this by targeting appetite, but you don't need medication to achieve these results.In this video, I break down the science of hunger management and share 3 powerful natural tools to help you suppress appetite and extend your fasting window comfortably. We discuss the hormonal impact of protein, the metabolic benefits of green tea, and the thermic effect of ginger.I also introduce a new product line called Aeira, which I helped develop to make bone broth and fasting teas more accessible and effective for everyone. Finally, you'll hear the inspiring story of Heather, a nurse practitioner who transformed her health by understanding that "hunger is a liar" and learning to control it.In this video, you will learn: ✅ The Calorie Myth: Why focusing on calories fails and why hunger is the root cause of overeating. ✅ Bone Broth Benefits: Why traditional bone broth works for satiety and why bouillon cubes are not a valid substitute. ✅ Green Tea Science: How catechins and caffeine in green tea improve metabolic rate and reduce hunger. ✅ The Power of Ginger: New research showing how ginger and herbal teas increase the thermic effect of food and promote fullness. ✅ Real Success Story: How Heather used these exact tools to overcome lifelong obesity.📘 PRE-ORDER MY NEW BOOK: "The Hunger Code" (Coming March 2026) This book is a direct sequel to The Obesity Code and dives deep into hunger management and resetting your body's fat thermostat.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⏱️ Chapters / Timestamps⏳ Video Chapters: 00:00 - Intro: Why Calories Don't Matter (Hunger Does) 00:58 - Tool #1: The Power of Bone Broth for Satiety 01:39 - Introducing Aeira: A Better Way to Drink Bone Broth 02:16 - Why Bouillon Cubes Are NOT the Same 03:17 - Tool #2: Green Tea & Metabolic Rate 04:03 - The Science of Marigold & Chlorogenic Acid 04:27 - Tool #3: Herbal Tea (Ginger & Licorice Root) 04:50 - Study: How Ginger Reduces Hunger & Increases Fullness 06:00 - The Root Cause: Hunger Drives Eating Behavior 06:20 - Bonus Tip: Water & Seltzer 06:27 - Heather’s Transformation: From "Butterball" to Fasting Coach============================= 📌 BOOKS: 👉 The Obesity Code - Reviewing underlying physiology of weight loss and how low carb diets and fasting can help. https://www.amazon.com/dp/1771641258?... 👉 The Diabetes Code - Reviewing how type 2 diabetes is a reversible disease and dietary strategies. https://www.amazon.com/dp/B0795BLS8D?... 👉 The Cancer Code - Scientific exploration of how cancer develops - https://www.amazon.com/dp/0062894005?... 📌 Amazon: 👉 USA - https://www.amazon.com/shop/jasonfung 👉 Canada - https://www.amazon.ca/shop/jasonfung ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📌 Please visit our :- 🔹 Website - https://www.doctorjasonfung.com 🔹 Blog- / drjasonfung 🔹 Community- https://www.thefastingmethod.com 🔹 Facebook - / jason.fung.313 🔹 Instagram - / drjasonfung 🔹 Twitter - / drjasonfung ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📌 YouTube Medical Lectures (for specialist physicians): ▶️ The Roots of the Obesity Epidemic: https: // • The Obesity Epidemic, Explained ▶️ Therapeutic Fasting - The Two Compartment Problem:https: // • Fasting and Weight Loss - Solving the... ▶️ Does Calorie Counting work?: • Why Calorie Counting rarely leads to ... ▶️ Two Big Lies of Type 2 Diabetes: • Two Big Lies about Type 2 Diabetes ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ If you liked the video, Please Do Subscribe My Channel 😉😍 Keep Supporting me So I can Continue to pr Learn more about your ad choices. Visit megaphone.fm/adchoices