Show Notes
What if adventure could supercharge your travel business? In this episode of Travel Market Life, we dive into the growth of adventure travel and touring with Claire Brighton, ATAS Director, and regular panellists James Clark, Claire Steiner, and Will Plummer. We explore evolving trends, sector shifts post-summer, and ways travel businesses can diversify products to attract families, solo travellers, and eco-conscious explorers. What You'll Learn - Trend Spotting: Identify rising demands like family adventures and solo trips to tailor offerings effectively. - Product Diversification: Integrate tech and sustainability to create unique, off-beaten-track experiences. - Business Opportunities: Leverage partnerships and local guides to boost bookings and customer loyalty. We discuss the busy summer season's impact, the appeal of road trips and swimming holidays, and how early exposure to travel shapes careers. Practical tips include focusing on authentic, deserted spots and using apps for seamless touring. Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.
More from Hoteliers’ Voice
In this episode, we unpack real-world examples of hotels taking direct action. Discover how Redworth Hall Hotel & Spa generates 86% of its electricity on-site through combined heat and power while using wood pellets for hot water. We also dive into voco Sheffield’s story, where a £50,000 monthly electricity bill prompted an energy assessment that caught excessive water flow rates, putting them on track to save nearly £400,000 next year simply by optimizing facility operations. With margins under pressure across the industry, hoteliers are proving that reducing environmental impact and boosting the bottom line are often two sides of the same coin. Tune in as we discuss why cutting emissions starts with identifying operational waste, how upfront investments pay off, and why profitability and sustainability no longer need to be competing priorities.
In this episode, we sit down with Pete Hurley, founder of Well-Seasoned, to dive deep into the changing landscape of recruitment in the hospitality industry.
In this episode, we sit down with Richard Morris, founder of Hospitality Staffing UK, who brings over two decades of recruitment experience in the hotel and stadia sectors.
Is hospitality just a stepping stone, or can it be a lifelong, fulfilling career? In this episode, we sit down with Marsela Loulai, Hotel Manager at Mercure Kenwood Hall Hotel & Spa, for an insightful, practical conversation on the future of talent in the hospitality industry. Drawing from her personal career journey—spanning past milestones, current leadership challenges, and future ambitions—Marsela shares her direct experience with modern people management and hiring in today's competitive landscape. Together, we explore how leaders can rewrite the industry narrative to transform hospitality from a temporary stint into a rewarding, long-term profession. Plus, Marsela gives us an insider’s look at Kenwood Hall—a historic 4-star country house hotel set in 12 acres of tranquil parkland near Sheffield city centre. She breaks down their target guest profile, marketing focus, tailored event packages, and the distinct advantages of combining boutique charm with the global reach of the Mercure brand. Key Highlights & Takeaways Career Trajectory: Marsela’s personal journey and how early experiences shaped her modern leadership style. The Hiring Reality: Honest insights into modern recruitment, retention, and managing diverse teams in today’s market. From Job to Career: Actionable strategies for hospitality leaders to foster long-term career growth and employee loyalty. Behind the Scenes at Kenwood Hall: Understanding their target guests, custom event offerings, and marketing focus. The Brand Advantage: Balancing the local character of a Sheffield landmark with the global strength and support of Mercure.
Discounting gets heads in beds, but does it drive profitable growth? Does it deliver the right type of guests? What are the risks? In this episode, we sit down with Jon Siberry, Revenue Consultant for Z Hotels and Sarova Hotels, to uncover the real impact of flash sales and impulse buying in today’s hotel landscape. Jon breaks down what actually drives results versus what simply erodes your Average Daily Rate (ADR). Whether you're looking to fill sudden distressed inventory or test new market segments, this conversation provides a practical roadmap for executing flash campaigns without diluting your brand. In this episode, we discuss: What Works vs. What Doesn't: The exact conditions under which a flash campaign succeeds, and the common pitfalls that burn revenue. Impact on Rates & ADR: How to structure deep discounts without destroying your rate integrity or anchor pricing. The "Impulse" Guest Profile: Who actually books these deals, their lead times, and how their behavior differs from direct bookers. Ancillary Spend & RevPAR: Does a discounted rate lead to lower overall spend, or can on-property upselling make up the difference? Reviewing Performance: Key metrics beyond occupancy to evaluate whether a campaign was genuinely incremental or just cannibalized direct bookings.