Show Notes
We had an adult sleepover… and things got personal.
This week on OUTWORK, we’re finally recording together in person from Oliver’s studio in Muskoka. Alex spent the night, we learned a little too much about each other, and naturally that turned into a conversation about first impressions, money, motivation, ambition, family, business, and what we actually want our lives to look like.
One of the things we’re both endlessly curious about is how other entrepreneurs actually live. Not what you see on Instagram. We want to know what your house looks like. What you spend money on. What your morning looks like. What motivates you. How big you actually want your business to become. And ultimately, what are you doing all of this for?
We get into our own answers in this episode, including how differently we think about success, growth, money, and the lives we’re trying to build outside our businesses.
If you’re a real estate photographer, real estate videographer, real estate media company owner, or creative entrepreneur, this is a different kind of business conversation. Less about cameras and tactics, and more about why we’re building these businesses in the first place.
OUTWORK is brought to you by HDPhotoHub — the all-in-one platform built for real estate media professionals to deliver media, market listings, manage clients, and grow their businesses.
Subscribe to OUTWORK for weekly conversations about real estate media, entrepreneurship, business growth, lifestyle design, money, freedom, and building a business that actually gives you a life.
More from OUTWORK
What does it take to build the biggest gathering of real estate photographers and media creators in the world? In this episode of OUTWORK, Oliver Ward and Alex Coombs sit down with Brandon Cooper, founder and creator of PMRE — the Photo + Media for Real Estate Conference. Brandon takes us behind the scenes of his journey from real estate photographer and business owner to building a conference that has become one of the most important meeting places for the real estate media industry. We talk about the early days of PMRE, how the conference evolved from a technical photography event into something much bigger, and why community, connection and sharing ideas with other real estate media professionals have become such a huge part of its purpose. We also get into what it actually takes to run a real estate media company while building PMRE, the challenges behind growing both, lessons Brandon has learned along the way, and why he continues putting the conference together year after year. If you’re a real estate photographer, videographer, media company owner or entrepreneur trying to grow a real estate media business, this conversation is a look at the people, relationships and community behind the industry. ABOUT PMRE PMRE — Photo + Media for Real Estate — brings real estate photographers and media creators from around the world together to connect, learn and grow. Learn more about PMRE, the conference, speakers and tickets: https://www.pmreconference.com/ SPECIAL THANKS TO OUR SPONSOR OUTWORK is proudly supported by HDPhotoHub — an all-in-one platform built for real estate media businesses, including online ordering, scheduling, payment collection, media delivery and marketing tools. https://hdphotohub.com/ CREDITS Guest: Brandon Cooper — Founder & Creator - https://www.pmreconference.com/ OUTWORK Hosts: Oliver Ward - https://www.instagram.com/oliwoodmedia Alex Coombs - https://www.instagram.com/alex__coombs Produced by: OUTWORK Topics: real estate photography, real estate media, PMRE Conference, Brandon Cooper, photography business, real estate videography, entrepreneurship, growing a photography business, real estate media business, community, networking and business growth.
Our first-ever OUTWORK guest! 🍸 This week, Alex and Oliver sit down with Phil Maurion, founder of Visual Advantage, one of the longest-running real estate media companies in Canada. Phil started Visual Advantage nearly two decades ago and has grown it into a team of around 20 people — with some photographers sticking with him for 10–15+ years. So we wanted to know: what the hell is he doing differently? Over a few martinis, we get into the stuff that actually matters when you’re trying to turn a real estate photography job into a real business: hiring and keeping great people, separating photographers from editing, scaling without destroying your life, competing in crowded markets, customer service, building systems, and creating a company that can actually operate without you. But the conversation eventually gets bigger than real estate media. How big do you actually want your business to become? When is enough… enough? And what are you building the business for in the first place? Phil has a pretty great perspective on balancing growth with actually enjoying your life — which is exactly what OUTWORK is about. Huge thank you to Big Phil for inviting us into his home, pouring the martinis, and being our first guest. Check out Phil + Visual Advantage: Visual Advantage - https://visualadvantage.ca Follow Visual Advantage on Instagram www.instagram.com/visual_advantage_ca OUTWORK is proudly sponsored by HDPhotoHub Check out HDPhotoHub - https://hdphotohub.com/ OUTWORK is a podcast about real estate media, entrepreneurship, and building a business that actually supports the life you want to live. Hosted by Oliver Ward & Alex Coombs. #RealEstatePhotography #RealEstateMedia #PhotographyBusiness #Entrepreneurship #OUTWORK
Can you really shoot a $5 million luxury home on an iPhone? Oliver does—and he shoots his real estate videos handheld.
If you own a real estate media company and have photographers or videographers working for you, this is probably one of your biggest unspoken fears:
Before Alex Coombs built Northern Spruce Media, she did a little bit of everything. DJing. Creative work. Academia. Plans to become a professor. Different jobs, different ideas, and a whole lot of hunger to figure out where she belonged. Looking back, all those side quests were building toward something. In Episode 2 of OUTWORK, Alex tells the story of how she found real estate media and turned that creative drive into a successful business. Then we flip the conversation: knowing everything she knows now, what would Alex do if she had to start her real estate media business again from absolute zero? We get into finding your first clients, what she’d focus on, what she’d ignore, and how she’d approach building the business today. Part origin story. Part playbook for starting over. OUTWORK is about building the business — and figuring out the life you actually want it to create. Supporting Sponsor: HDPhotoHub New episodes weekly.