Show Notes
In this episode of The Iron Perspective, JD Denham sits down with one of his closest brothers Preston Lee, founder of The 30 Rule and a business scaling consultant who has been flown around the world to help companies grow. This one is personal, honest, and packed with the kind of fire that only comes from two men who've been through the mud together and came out on the other side building something real.
Preston opens up about growing up watching his parents hustle a dad who washed cars by hand at 6am on Saturdays even when he was making millions, and a mom who won 63 nail competitions and became a celebrity in her industry by pure obsession with her craft. He talks about the terrifying leap from restaurant manager making six figures to showing up at a marketing job for $20 an hour with zero experience, splitting a dinner bill across three maxed-out credit cards on his wife's birthday so she wouldn't see how close to broke he really was, and how grinding five to six and ten to ten every day for a year while working for Mark Moss eventually built something that billion-dollar brands are now calling about.
JD and Preston dig into why your paycheck is the least valuable thing you get for your time, why burnout comes from not growing rather than working too many hours, why knowing what you want is harder than people think, and why the man who does more than what he's paid for will soon be paid for more than what he does. They also get into the yes and philosophy, what it means to marry the right person, and why the people who don't believe in you now will be the first ones watching when it works.
Chapters 00:00 – Intro & Meeting Preston Through AA 03:49 – Who Preston Is & His Upbringing 09:48 – Why Employees Should Push Back 16:29 – Meeting Mark Moss & Breaking Out of the Box 19:49 – Valuing Your Time Over Your Paycheck 26:01 – Building Businesses Side by Side 27:58 – Integrity & Brand Trust 30:59 – Dividing Roles & Building the Company Together 34:17 – The Cabo Trip That Lit Their Fire 39:34 – Preston's Career Leap & Working for Mark 44:24 – Fear, Risk & Betting on Yourself 51:13 – Mindset: Believing You're Worth It & Finding Your "Why" 58:49 – Think and Grow Rich & Doing More Than You're Paid For 1:03:03 – Technology, Time & The Power of a Supportive Spouse 1:14:41 – Starting a Business With Nothing & Outro
Follow Preston Lee: Instagram: https://www.instagram.com/the30rule
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Intro Music: Pennywise – Let Us Hear Your Voice
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