Show Notes
Before a company earns customer loyalty, it must first earn customer trust—and few understand that better than Yev Pusin. The former Head of Communications and Community at Backblaze joins us to explore why community isn't simply a marketing initiative—it's one of the most powerful business strategies an organization can build. Drawing from his experience helping scale Backblaze through its remarkable growth and IPO journey, he shares why authentic communities become a company's greatest competitive moat, creating relationships and advocacy that competitors can't easily replicate.
Highlights include:
Defining community and practical leadership insights for organizations looking to build thriving, engaged communities.
Benefits of a successful community include the ability to stay informed, leverage feedback loops, continuous learning and building on trust and authenticity.
Mistakes made when building a thriving community.
Yev also introduces his philosophy of "comms-unity."
Whether you're leading a technology company, growing a brand, or investing in customer experience, this conversation delivers valuable lessons on why the strongest businesses don't just build products—they build communities that inspire people to learn, connect, and grow together.
Connect with Yev on LinkedIn to continue the conversation and discover why community may be your organization's greatest untapped competitive advantage.
Timestamps: What is Community 4:55 Mistakes with Building 15:30 "Comms-unity" 25:48
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