UNCUT: Neuroscience In Marketing, with Simon Hawk

A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs. But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business? I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles. We go put on the 80’s gear and look at the old-school methods that many businesses are still using with great success today such as: Direct mail Telemarketing Referrals Networking

BONUS: special 'uncut' episode – Part Two. Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 2:12 Jessica talks about the benefits she has found working together with her sister Lou. 5:45 The personality traits Jessica draws upon as a business leader. 8:58 Jessica’s inciting event which pushed her onto her own business path. 12:48 Jessica’s most inspiring famous entrepreneur. 17:34 A killer hack from the founder of So Syncd 19:57 Nerd SUPERPOWER 22:09 Jessica’s Mental Habit to channel her creativity Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

BONUS: special 'uncut' episode. Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 4.33 How the So Syncd app works 7.27 Darren tells us his personality type and it is SPOT ON! 11.30 Does the So syncd app attract a certain personality? 13.54 The beginnings of so syncd 21.09 Jessica talks to us on the topic of market share 23.49 Jessica awakens our NERD bot Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch withus here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

BONUS: special 'uncut' episode. Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Suzette Bailey is the founder of https://simplemarketing.ai/ What to listen out for: 0.55 Suzette Bailey's Journey to becoming the founder of a content AI company 11.54 When Humans & AI work together 16.24 The traits Suzette draws upon as an entrepreneur 20:21 Suzette's Drive 25.07 The definition of bootstrap 25.51 Who Suzette draws inspiration from 29.23 Suzette's one killer hack 34.55 Gut Reaction Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

Season 3: 'Mindset of the disruptive entrepreneur', Episode 6 In the final episode of this six-part series, host Darren Moffatt and his guests uncover the BIG leadership lessons of disruptive entrepreneurs, and how to apply them for success in your business. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Chris Brycki is the CEO and founder of Stockspot.com https://www.linkedin.com/company/stockspot/ Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/ What to listen out for: 3.07 An example of how good leadership, can have a PROFOUND impact on others. 10:06 Vision - From a clinical perspective 11.04 What is emotional contagion? 13.11 Visionary LEADERSHIP 17.08 What leadership qualities Rachael Nuemann looks for in start ups 25.26 Morgan Coleman on who he rates HIGHLY for leadership 33.18 How storytelling can PROJECT authenticity 39.10 Top THREE key conclusions from this episode 41.56 Our Final nerd under pressure, for Season 3 Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy