Show Notes
You cannot afford to live in the city you work in, and everyone in the industry has a reason why that can never change. David Pralong is the exception. He has spent twenty years and more than €2bn building property across Europe, and he argues the system he knows best has ended up pricing people out of the cities that need them.
Every episode he takes one piece of that system, explains who it quietly suits, and sets out a fix that has already worked somewhere else. Sometimes he argues it in front of the architect, the conservationist, or the politician who built a career defending the current rules.
By the end you will know why a home costs what it does, and what it would take to build cities people can afford to live in.
More from Priced Out with David Pralong
Paris went from a city that hadn't changed in a thousand years to the City of Light in about 15 years. What it got right and wrong still applies to housing today.
The one planning authority in Britain that reliably says yes, and what it would take for the rest of London to do the same.
A London home now costs over 11 years of pre-tax earnings. It used to cost four.