Show Notes
Nearly three years ago, BBB Community Mentor, Kieran Morris, joined a fledging community for coaches on a hunch that it might be just what he was looking for.
He'd already spent time and money on many of the magical silver bullet solutions out there – outsourcing his social media to an agency, trying out a 'bulletproof lead gen' strategy, signing up for those seminars that promise to teach you how to win at LinkedIn.
He truly hated them all – the strategies, not the people – and had rarely felt so little alignment with my own values and vision.
Finding Better Bolder Braver made it feel as though a door had been opened to another world for Kieran. He met people he loved, formed deep friendships, collaborated, get clearer on his coaching offering and became less attached to the idea of what it is to market oneself as a coach.
Kieran is now working for that very community as a Mentor, alongside his friend and fellow community old-timer, Ellie Lloyd-Jones.
Both felt that that they wanted to offer their expertise and lived experience back to the others with whom they share this inspriing space.
On this podcast episode, Kieran and Ellie chat about their plans for a new offering in the BBB community.
Their new sessions - 'Know Yourself' and 'Show Yourself' - will run alongside the existing curriculum, and will give space for members to explore the depth and breadth of what it is to put ourselves out there – emotionally and practically.
More from Better Bolder Braver
What happens when we rethink coaching and marketing through a neurodivergent lens?
What if better coaching, and better marketing, came from doing less?
Seth Werkheiser is a writer, musician, a "wizardly guide to platform independence" and the founder of the Social Media Escape Club. I met Seth for the very first time whilst creating this episode! We talk about escaping social media without a rigid detox plan, why a newsletter beats a feed, the "work-work balance" almost nobody admits to, and why community - not content - might be the actual antidote to burnout. We also cover: Seth's path from third-generation musician to music blogger (2001) to AOL Music editor to email marketer for record labels and a music publicist - and how that same "help creative people get seen" mission has never really changed
In this episode, I get to profile one fabulous member of the Better Bolder Braver community, Simon Hill. Simon is a coach, facilitator and consultant who works with people-helpers of a particular kind - leaders in charities and social purpose organisations - and he's been part of our community for two years now, most recently taking the reins as chair of our book club. We talk about what actually happens in a community like ours - how the thinking and feelings associated with marketing are slowly absorbed (after the eleventh time, or in Simon's case, the fifteenth), and how marketing starts to feel more human and less daunting. We cover the five P's of Positioning, the power of kindness at work, why good contracting is quietly brilliant marketing, and Simon's beloved concept of entering every conversation without Memory, Understanding or Desire - or as he calls it, “MUD”. There's humour, there's parenting, there's talk of doodling, and there's a couple of very good book recommendations.
What if your best marketing move wasn't saying more - but asking better questions? In this episode, I'm joined by Rob Lawrence: seasoned podcast producer, experienced coach, and - I'll be honest - one of my marketing heroes. Rob is also, rather wonderfully, the reason Better Bolder Braver exists at all. It was his generosity in inviting me onto the Association for Coaching podcast that kicked the whole thing off. Together we explore one of the most liberating ideas in good, ethical marketing: that coaches are already equipped with one of the most powerful marketing tools there is. They just might not have recognised it yet. What we talk about Why asking questions often generates more engagement than sharing expertise - on LinkedIn, in podcasts, and in life How "holding the space" in marketing creates the same trust and intimacy as a coaching relationship The connection between self-awareness in coaching and self-awareness in marketing Why you don't need to say something new every week - and why saying the same five things, creatively, is actually the goal How questions can move your ideal clients through the Journey of Consciousness - from "I didn't know I had a problem" to "I'm ready to work with you" The difference between posting publicly and taking conversations offline - and why Rob's quieter LinkedIn strategy works beautifully Rob's 10-year weekly mastermind with his Australian counterpart Steve Palfreyman - and why he calls it his single biggest business secret How to translate your best coaching questions directly into your marketing