Show Notes
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Amy Liu is back on the show! Last time we talked, Tower 28 was a couple of years in. Now it's a nine-figure brand in every Sephora in the US and expanding globally, and it all started when Amy was 40, after 24 years in the beauty industry. We get into why she thinks learning on someone else's dime was her biggest advantage, why getting into Sephora is the starting line and not the finish line, and the thing I loved most: why she actively doesn't want her products to go viral. Her Swipe concealer has been a top-3 concealer at Sephora for three and a half years without ever having a viral moment, and her reasoning on that is so smart.
We also get really honest about what this stage of business asks of you as a leader. Amy talks about the grief of watching her first hires leave after eight and a half years, learning the weight of her own words, and how she juggles Sephora, Amazon and TikTok Shop without upsetting her biggest partner. It's tactical, it's real, and she shares the one book she gives to everyone on her team. You're going to want to take notes on this one.
This week we're also sharing your build in public prompt, thanks to our partners at Adobe Express.
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More from Female Founder World
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