Show Notes
This week’s episode wasn’t planned, in that the list of subjects Rachael Johns and I want to cover on the podcast did not include talking to a new literary agent with a background in book marketing - simply because not many new agents come along.
Until recently Chloe Berry worked at HQ/HarperCollins, where she masterminded their digital marketing and appeared in quite a bit of it - if you follow them on socials you’ll know her. Chloe also has her own bookish social accounts - @chloeraebooks on TikTok and @chloeraeberry on Instagram. She is the co-founder of the hugely successful @booktokbookclub.
Chloe has now started The Berry Agency (@theberryagency on Insta and TT), which she plans to be a different kind of literary agency, not only because of the genres she specialises in but because she can offering marketing expertise to her clients in a way that is tailored to their genres, because she has the knowledge and experience to do so.
Rach and I both ‘met’ Chloe on TikTok - in my case, because Chloe commented on a video I made about literary agents in Australia. Then we met IRL. She had some questions about agenting and I suggested she come on the pod to ask them. So she did, but mainly the three of us ended up having quite a long discussion about book marketing in the age of social media, and I think you’ll find what she has to say fascinating! For more information about Rachael Johns: https://www.rachaeljohns.com
For more informationabout Sophie Green: https://sophiegreenauthor.com
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More from Dear Rach & Soph
Nina Kenwood was one of the featured authors at this year’s Rachael Johns Book Club Readers Retreat in Geelong, Victoria, a few months ago, so we met her there. At the time we had not organised to talk to Nina about her new novel, People Skills, which will be released by Text Publishing on 6 October. And we hadn’t yet read the book, but ahead of recording this episode we did (and have both read the novel before it, The Wedding Forecast). As fans of Nina's writing and her storytelling, of her sense of humour and her compassion for human foibles, we had much to discuss when she joined us on the pod for this episode.
A year ago, on the podcast, we talked to Chloe Berry, who was in the process of launching a digital marketing agency for authors and also planning to become a literary agent. Chloe is in her twenties and has worked in publishing as a marketer for romance and other genre fiction. Starting her own agency was, obviously, risky - starting any business is a risk.
Listeners-slash-viewers a.k.a. liewers, you’re going to have to watch or listen to find out why, quite early on in our latest episode, Rachael says, ‘This is not a poo podcast.’ We're not giving you any hints! What we will say is that we recorded this ahead of her going to the RWA conference in Darwin, at which she taught a day-long workshop, gave the opening keynote speech and was made a lifetime member of the RWA. In short, she was an RWA rock star!
At the time of recording this episode Rachael was preparing her day-long workshop for the RWA Conference, which is happening this weekend. Sophie was meant to attend but, due to personal circumstances, had to cancel, so we aren’t seeing each other in person as planned. Yet we are together on screen and in audio in this episode, which we recorded about three weeks ago.
As has become customary, each time Rachael or Sophie releases a book, we devote an episode of the podcast to discussing it. This time it’s Sophie's turn, with The Frock Shop, which was published on 21 July 2026 (blurb below).