Anurag Dahiya - the ICC CCO on growing reach and revenue in new and uncompetitive markets
Leaders Worth Knowing PodcastShow Notes
Anurag Dahiya has been Chief Commercial Officer at the ICC since 2020. He is responsible for all revenue generating activities at cricket's global governing body and looks after a portfolio of events ranging from short format T20 world cups through to newly established World Test Championships.
Formerly of Singtel and ESPN Star Sports, Dahiya joined us as a speaker for the latest edition of the Indian Sports Summit, hosted by the Royal Challengers Bangalore IPL team.
Joining us backstage after his session, Dahiya covered the biggest commercial issues facing cricket today: from a plethora of product, to a reliance on Indian money; from unbundling women's rights, through to influencer strategy and developing audiences through OTT offerings, and the ongoing work to develop the USA as the next major market in cricket.
More from Leaders Worth Knowing Podcast
The International Olympic Committee has revealed the process and timeline for selecting the host of the 2036 summer Olympic Games, and James Emmett and David Cushnan are on hand to discuss why a more open bidding contest is a good thing.
Bex Smith, CEO of multi-club women's football ownership group Crux Football, is the next guest in the series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport.
Netflix has acquired the exclusive broadcast rights in Spain to the 2030 men's Fifa World Cup, a move which underlines its live sports ambition and marks a first foray into football in Europe.
Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft.
The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit.