Twins Talk Tech Leadership

Episode 212: Go Beyond "Thank You for Your Service"

Twins Talk Tech Leadership

Show Notes

Matt Maples, Leadership Coach, Veteran Advocate, and Texas Director for USA Cares, joins us for a special conversation to explore what it truly means to move beyond simply saying, “Thank you for your service,” and the impact of turning gratitude into meaningful action. USA Cares is a national nonprofit dedicated to helping post-9/11 veterans, service members, and their families through emergency financial assistance and post-service skills training.

Highlights include:

Matt's powerful journey from ministry to a different kind of calling—serving those who served our country.

The urgent challenges many veterans face, including difficult transitions to civilian life, financial crises, PTSD, and the heartbreaking reality of veteran suicide.

Timely assistance can provide something invaluable: time, peace of mind, and a roadmap for what comes next.

What companies can do to support our veterans.

This important conversation also highlights the extraordinary leadership, resilience, discipline, and purpose veterans bring to their communities and the civilian workforce—and challenges individuals and business leaders alike to ask a critical question: What can we do today? Because "freedom is not free," and meaningful gratitude requires more than words. They leapt into action for us. Now, it is our turn to do the same.

How You Can HelpIf this conversation inspires you to move beyond saying “thank you” and take meaningful action, learn more about USA Cares and discover ways to support veterans, service members, and their families.Learn more about USA Cares:usacares.org/USA Cares Linktree: linktr.ee/usacares Support Texas Veterans directly: austintxchapter.funraise.org/Whether through donating, volunteering, mentoring, hiring veterans, or connecting someone with needed resources, every action can make a difference.

Timestamps:

Why USA Cares 10:25 Assistance, Time & Peace of Mind 16:18 What Companies Can Do 20:02

More from Twins Talk Tech Leadership

Oct 21, 2026

What separates an average conference presentation from one that truly inspires, engages, and leaves a lasting impression? While coaching and setting aside time to prepare with our team is always preferred, let's dive into a blueprint used by our clients and partners. Let's uncover 10 practical tips to help leaders and technology professionals turn speaking opportunities into meaningful connections and lasting impact.

Oct 14, 2026

As we prepare for upcoming events and conferences, and to powerfully close out 2026 we are replaying a special episode of our conversation with Trinh Tran about the importance and impact of accessibility technology.

Oct 7, 2026

AI is moving faster than governance—and that creates both a challenge and an opportunity for MSPs. Al Terry, Regional Channel Director for Cyberleaf, joins us to explore what it means to provide “mission support” to MSPs and help organizations navigate an increasingly complex cybersecurity landscape.Insights include:What Al is hearing from partners, including the need for stronger tools, investigative and monitored support, improved margins, and—perhaps most importantly—the people and expertise needed to make those tools effective.How AI is changing the MSP conversation, from basic IT infrastructure management to strategic business outcomes, reshaping services and value creation. Ask the right questions about access, data, ownership, risk, governance and readiness.Al also emphasizes an important leadership principle: technology should ultimately solve a business problem, whether that's productivity, accountability, evidence, or efficiency.Cyberleaf's approach to providing enterprise-level cybersecurity capabilities and operational bench strength for lean security teams, as well as what separates leaders who are merely keeping up from those who are succeeding: empowering people to know what decisions to make before the pressure hits. It's about readiness—and having a plan.Connect with Al on LinkedIn and learn more about Cyberleaf and its AI Readiness/Governance Assessment at cyberleaf.io.

Sep 29, 2026

As we prepare for upcoming events and conferences, and to powerfully closed out 2026 we are replaying a special episode about how AI training simulators can deliver hyper-personalized learning and development to support your organization's growth initiatives. What if you could step into a high-stakes sales conversation, test your instincts, refine your message, and even “clone” your best leadership coaching moments—without ever risking a real deal? Let's explore how AI-powered roleplay simulations are redefining sales enablement, giving leaders a scalable way to coach, develop, and empower their teams. At a time when pipeline management, forecasting, hiring, and customer demands are all competing for attention, the traditional coaching model is breaking under pressure. AI roleplay offers a new path forward—one that reduces overwhelm, removes coaching bottlenecks, and enables consistent, high-impact development across every rep on the team. Key Highlights:How AI roleplay eliminates the coaching bottleneck and scales leadership impact.Why simulation-based learning drives faster onboarding, higher retention, and stronger confidence.The connection between AI enablement and revenue acceleration—not just training efficiency.How “failing safely” in simulations leads to better real-world sales conversations.Why consistency in coaching is critical for maintaining authenticity and driving results. Embrace AI roleplay as a revenue operations strategy, and ensure your teams aren’t improvising—but are fully prepared to win. Visit appmeetup.com/contact-us/ and schedule your Free Demo. Discover how customizable simulations can transform L&D and Sales Training for your organization.

Sep 23, 2026

This episode is a replay from the IT Business Podcast, hosted by Marvin 'Uncle Marv' Bee, and it features Danny Suk Brown—one half of the Twins Talk Tech Leadership Team.

See all episodes →