Show Notes
This week on the podcast, author Alice Oseman joins Charlotte to talk about her career so far, what’s important to her as a writer and what’s next! With industry insight from Charlie Morris at Pan Macmillan, we discuss how important YA titles are for readers and what to consider when planning the marketing campaign. There's also so much in this episode on the representation of everyone in titles that educate youth audiences, so it's a must listen!
For more information or to get in contact, please follow The Bookseller on Twitter @thebookseller and Rocket on Twitter or Instagram @WeAreRocketHQ! https://twitter.com/thebookseller https://twitter.com/WeAreRocketHQ https://www.instagram.com/wearerockethq/
Produced by youth marketing business Rocket: www.wearerocket.co.uk Hosted by Charlotte Eyre, Children’s Editor at The Bookseller: https://twitter.com/CharlotteLEyre https://www.thebookseller.com
Hosted on Acast. See acast.com/privacy for more information.
More from Chapter and Verse: The Art of Selling Children's Books
For our season finale, we bring you The Power of BookTok! Recorded live at The Children’s Conference you will hear from Charlotte alongside 3 guests. Author Faridah Àbíké-Íyímídé, TikTok creator Faith Young and campaign manager at Rocket, Georgia Henry.
This week on the podcast, Charlotte speaks to the brilliant and hilarious author Maz Evans! Find out how Maz became an author and debate our topic of the week - how do you make readers laugh when you're not a famous comedian! Also joined by CEO of Rocket, James Erskine. James has been marketing children's books for more than 10 years across all genres, and brings examples and case studies across children's publishing.
This week Charlotte is joined by Neurodivergent writer, Elle McNicoll. After completing her Masters dissertation on the lack of Own Voices representation for Neurodivergent children, she grew tired of the lack of inclusivity in the industry, and wrote a book herself and that's where her career began. Also on the podcast, marketeer Ella Chapman who works closely with Elle’s publisher, Knights Of. Some very interesting insight on author marketing and book marketing.
A wonderful warm welcome to Liz Pichon! Author of the best selling Tom Gates series for 9+ readers, we talk to Liz about her career so far, winning awards and building a brand. Charlotte also talks to Cheyney Smith from Pan Macmillan for our industry insight. Thank you to both for joining us!
This week Charlotte interviews author Anna James, and is joined by Charlotte Halstead from Penguin Random House for our industry insight. We talk all things Middle Grade, a chat about capturing the point of difference, what consumers want and how Instagram users are ‘aging up’.