Diary of a CFO | Financial Strategies for Smart Business Growth

The Truth About Leadership Nobody Teaches You | Dr. Suzy Burke

Diary of a CFO | Financial Strategies for Smart Business Growth

Show Notes

Sponsored by BetterHelp. Start your growth journey with a credentialed therapist and get 10% off at https://betterhelp.com/kingdems Why do brilliant business strategies fail despite strong financial plans, ambitious targets and carefully designed performance measures? Dr. Suzy Burke argues that strategy may live in a slide deck, but culture lives in what happens on Tuesday morning. Dr. Suzy Burke is an organisational psychologist, four-time founder, former Fortune 20 executive, co-founder of Accountability Inc. and lead author of Headamentals: How Leaders Can Crack Negative Self-Talk. In this practical conversation with Ademola Odewade, she explains why CFOs and business leaders must look beyond financial performance to understand the culture, accountability and human behaviour driving the numbers.

In this episode, you will learn: Why brilliant strategies fail faster and more expensively inside broken cultures How CFOs can identify cultural problems before they become financially expensive Why accountability should be a daily operating habit, not a disciplinary tool The three areas to examine when inheriting a struggling organisation How clarity, visible scorecards, named owners and weekly check-ins improve execution Why metrics only create value when people take ownership of the outcomes How healthy cultures surface bad news before it damages performance Why senior executives receive less honest feedback as they rise How psychological safety strengthens decision-making, innovation and execution Why measurement bridges the gap between vision and financial performance How leaders can balance short-term pressures with long-term sustainability Which human capabilities AI cannot replace How AI can reduce administrative work and preserve time for judgement, relationships and trust Why a leader’s negative self-talk can influence the performance of an entire team

Dr. Burke also shares lessons from Xerox, her approach to sustainable culture change and the systems leaders can use to turn strategy into measurable execution. This conversation is a powerful reminder that financial results do not exist independently of people. Culture shapes behaviour, behaviour shapes execution and execution ultimately shapes the numbers. Connect with Dr. Suzy Burke: Website: https://www.suzyburke.phd/ LinkedIn: https://www.linkedin.com/in/suzy-burke-phd-ab77071a Headamentals: https://headamentals.com/ Book: https://www.amazon.com/Headamentals-Leaders-Defeat-Negative-Self-Talk/dp/1774585898 Discover Diary Of A CFO: YouTube: https://www.youtube.com/@DiaryOfACFO Spotify: https://open.spotify.com/show/7JswbC0rNzS14f8dnj4sj0 Apple Podcasts: https://podcasts.apple.com/gb/podcast/diary-of-a-cfo-financial-strategies-for-smart/id1820947348 Amazon Music: https://music.amazon.co.uk/podcasts/3e37b332-e747-4fda-9295-fa9d5e922463/diary-of-a-cfo-financial-strategies-for-smart-business-growth Newsletter: https://newsletter.kingdemspodcast.com/ Tools and resources: https://kingdemspodcast.com/tools Hosted by Ademola Odewade, MBA, ACA, BSc (Economics), Chartered Accountant, former Big Four professional and founder and CEO of K-Dems Consulting Ltd. Subscribe, share this episode with a CFO or business leader in your network and tell us: What is the clearest sign that an organisation’s culture is beginning to damage its financial performance? #CFO #FinancialLeadership #OrganizationalCulture #StrategyExecution #ArtificialIntelligence

More from Diary of a CFO | Financial Strategies for Smart Business Growth

Oct 11, 2026

Your customers are not lying in your surveys. They simply do not know why they do what they do. Cop a copy of my books NOW: https://mybook.to/TheAI-PoweredFuture https://mybook.to/HumanLedFinance Host live webinars and restream them to LinkedIn, YouTube and Facebook: WebinarGeek (paid link): https://webinargeek.com/product?red=kdemsc Get paid to put your expert judgement to work training AI: Ethos (paid link): https://agent.askethos.com/refer/nd01w7e2eelw Earn from your professional expertise on frontier AI projects: Mercor (paid link): https://t.mercor.com/neABb Turn customer insight into a boardroom-ready deck in minutes: Gamma (paid link): https://try.gamma.app/f2d4kygskm1h Automate the analytic grunt work so your team can focus on the human questions: Make (paid link): https://www.make.com/en/register?pc=kingdemspodcast Johanna Faigelman is a cultural anthropologist, speaker and the founder and CEO of Human Branding, the Toronto consultancy she launched in 2006 to apply anthropology to business strategy. She is the pioneer of Applied Anthropology Thinking (AAT)™, studied at York University and ran planning at a large advertising agency before going out on her own. Human Branding now has more than 40 people working across North America, Europe, Asia and Latin America, with clients including 11 of the world's top 20 pharmaceutical companies and brands such as Nestlé, Visa and Logitech. She is an EY Entrepreneur Of The Year 2026 Ontario finalist, an EY Winning Women 2025 honoree and a 100 Women to Know Winner 2026.

Sep 24, 2026

The voice you hear when you speak is not the one your team hears.

Sep 14, 2026

Most finance teams start closing the month before the month has even finished.

Sep 11, 2026

Most transformation programmes fail because the organisation is quietly protecting the very thing you are trying to change. Cop a copy of my new book NOW: ⁠⁠https://ademolaodewade.com⁠⁠ Turn transformation experience into paid advisory work — Ethos (paid link): ⁠⁠https://agent.askethos.com/refer/nd01w7e2eelw⁠⁠ AI labs pay highly-skilled experts — Mercor (paid link): ⁠⁠https://t.mercor.com/neABb⁠⁠ Build the culture diagnostic deck in minutes — Gamma (paid link): ⁠⁠https://try.gamma.app/f2d4kygskm1h⁠⁠

Sep 2, 2026

Business valuation isn't a multiple of EBITDA. Cop a copy of my new book NOW: ⁠https://ademolaodewade.com⁠ Turn expertise into paid advisory work — Ethos (paid link): ⁠https://agent.askethos.com/refer/nd01w7e2eelw⁠ AI labs pay highly-skilled experts — Mercor (paid link): ⁠https://t.mercor.com/neABb⁠ Build the buyer deck in minutes — Gamma (paid link): ⁠https://try.gamma.app/f2d4kygskm1h⁠ Mark Mills OBE started Cardpoint plc from scratch in 2000. Two years later it floated on AIM at a £7 million valuation. By 2006 it was turning over £100 million a year on £19.8 million of EBITDA, and he exited in 2007 at £175 million. He now sells other people's businesses. One owner was told his company was worth £3 million. Mark sold it for just over £10 million. Nothing changed in the accounts — what changed was who the business was presented to, and why they needed it. In this episode: - Why bids from strategic buyers don't resemble a multiple of EBITDA - The £3m-to-£10m sale, and the buyer maths that produced it - Rule one of any business model: recurring income — learned from a payphone business that died in the 1991 recession - How Mark and his CFO reverse-engineered £100m of revenue onto a sheet of paper, then landed within 2% - Why "in three years" is a useless target and "by 31 August 2029" is not - Solving a working capital problem by finding a bank with too much physical cash - The one metric he never ignores when assessing a company for sale - FARM — why people work for Fun, Achievement, Recognition, then Money, in that order - Selling to strangers, and why referrals cannot scale a business - What AI actually changes about client acquisition and KPI monitoring - Realistic exit timelines: 12 to 30 months, not six Mark's book is Making Your Mark: How I Built a Fortune From £1.50 — and You Can Too. He offered listeners a free signed copy — email him at ⁠[email protected]⁠ with your address and he'll send one out. More from Mark: www.mark.co.uk · ⁠linkedin.com/in/markrichardmills⁠ Hosted by Ademola Odewade — chartered accountant, author of Human-Led, AI-Powered Finance (foreword by Professor Dave Ulrich), and Founder of K-Dems Consulting. The King Dems Podcast. Growth Mindset, Leadership, AI and Business Insights. Ranked in the global top 2% of podcasts. Diary of a CFO. Finance leadership, unfiltered. Ranked in the global top 2.5% of podcasts.This description contains paid links. We may earn a commission at no extra cost to you. #BusinessValuation #ExitStrategy #DiaryOfACFO #KingDemsPodcast

See all episodes →