Show Notes
Open ChatGPT and ask it, "Who's the best real estate agent in my town?"
If your name doesn't come up, you're not alone. In a new study across ten markets, AI recommended only about 1.3% of agents.
In this episode, Tim and Julie Harris explain why AI isn't checking the MLS to see who sold the most. It's reading your Google Business Profile, your reviews, your website and what people say about you online. And it isn't just young buyers searching this way anymore. Everyone is, from first-time buyers to retirees downsizing from the family home.
You'll learn the four things that get agents recommended: A, a complete, active Google Business Profile; B, a steady stream of fresh reviews; C, a name, brokerage, phone number and headshot that match everywhere; and D, a website that answers the questions your clients actually ask. Tim and Julie also share the review ask that gets clients to say yes, a few unforgettable stories of what an online search turned up about agents, and why AI search is a moving target you have to test every month.
Plus a listener question: can a newer agent with only a handful of sales show up in AI search against the big teams? (Yes, and here's how.)
Make sure the next time someone asks who to call, the answer is you.
Free training and newsletter: HarrisRealEstateDaily.comCoaching: premiercoaching.timandjulieharris.comHarris AI: HarrisAITeam.comJoin eXp + Libertas: WhyLibertas.com/HarrisText Tim Direct: 512-758-0206Opinions are my own and not the views of eXp Realty.
More from Real Estate Coaching Radio
👉 Join the Harris AI Real Estate Team: https://ai-team.timandjulieharris.com 📬 The daily companion to Real Estate Coaching Radio. Subscribe free: https://www.harrisrealestatedaily.com/subscribe
👉 Join the Harris AI Real Estate Team: https://ai-team.timandjulieharris.com 📬 The daily companion to Real Estate Coaching Radio. Subscribe free: https://www.harrisrealestatedaily.com/subscribe
Somewhere in your market this weekend, a neighbor at the coffee shop asked an agent, "So how's the market?" The agent said it's going to be real slow until rates improve, the conversation ended, and two weeks later that neighbor listed with somebody else.
Somewhere in your market this morning, an agent is still waiting for the crash. They're holding off on calling their sphere, holding off on the farm mailer, holding off on asking for the listing.
Nearly 14 million homes are about to change hands over the next ten years, and most of them are the family homes your buyers are dying to get.