ASUG Talks

What We Learned from the SAP Q3 2026 Earnings Call

ASUG Talks

Summary

SAP's Q3 2026 earnings call reveals a mixed outlook for the company amid ongoing global economic volatility. CEO Christian Klein attributes a slowdown in cloud backlog growth to external factors, including rising oil prices and geopolitical tensions. Analysts John Reed and Joshua Greenbaum discuss how these macroeconomic challenges impact SAP's customers and their IT investments, noting that while uncertainty can lead to cautious spending, companies are still investing in technology as a means to navigate these turbulent times.

The discussion also highlights SAP's focus on artificial intelligence (AI) and its integration into customer offerings. Klein reports that nine of the ten largest deals closed this quarter included AI solutions, suggesting that SAP's AI strategy is gaining traction. However, analysts express skepticism about whether customers are genuinely embracing AI as a transformative tool or simply acquiring it as part of broader SAP packages. They emphasize that while AI is a key driver for cloud adoption, many customers remain in the early stages of AI implementation and are focused on foundational improvements in data and processes.

Concerns about pricing and governance of AI solutions are also prominent. SAP's approach to consumption credits has left customers confused, prompting calls for clearer communication and support from the company. Analysts stress the importance of maintaining a long-term perspective on investments in technology and governance, urging customers to prioritize foundational improvements while navigating the complexities of AI adoption. As SAP prepares for its upcoming TechEd conference, the dialogue around these critical issues is expected to continue, with a focus on ensuring that customers receive the necessary guidance and support.

Show Notes

Send us Fan Mail This week on ASUG Talks, we dive into the SAP Q3 2026 earnings call. Analysts Joshua Greenbaum and Jon Reed join the podcast to not only discuss their biggest takeaways, but what the call--and insights revealed by SAP leaders--mean for the software company's customers. Key Takeaways What the call revealed by SAP's approach to AI consumption credits How global volatility is impacting SAP customers' IT investments--and operations The way SAP is approaching...

More from ASUG Talks

Oct 18, 2026

Send us Fan Mail This week on ASUG Talks, we learn about how PepsiCo approached innovating its global enterprise asset management processes. Key Insights How PepsiCo established its Global Template--consolidated business processes into one SAP ERP approachInside managing PepsiCo's global spare parts catalogueHow PepsiCo approached adoption and governanceThis week in the ASUG Community... Read the City of Charlottesville’s lessons learned in moving to SAP S/4HANA as a public services and...

Oct 12, 2026

Send us Fan Mail This week on ASUG Talks, I am joined by two of my fellow ASUG colleagues, Kelly Dowling and Elizabeth Tuckwell. The three of us were on the ground in Las Vegas for SAP Connect. We got together to discuss our biggest takeaways from the event. Key Insights Breaking down the news and announcements from the eventThe importance of governance Examples of how SAP customers are different lines of business are leveraging SAP AIThis week in the ASUG community... Read our rec...

Oct 5, 2026

Send us Fan Mail This week on ASUG Talks, Balaji Balasubramanian, President, Chief Product Officer - SAP Customer Experience and Consumer Industries, joins the podcast to talk about how the SAP solutions that enable customers to manage the "front door" of their businesses is changing. Key Insights How retail and utility industry changes are spurring SAP CX innovationThe place of AI in SAP CX solutions Upcoming SAP CX developments and innovationsThis week in the ASUG community...

Sep 27, 2026

Send us Fan Mail In light of the OpenAI/Hugging Face incident and AI leaders' call to pace agentic AI development, ASUG CEO & Chief Community Champion Geoff Scott joins the podcast to discuss what these developments mean for SAP customers' AI investments and journeys. Key Insights How the OpenAI/Hugging Face incident is a warning, not a prediction Future agentic AI risks for enterprises--and how to mitigate themPractical recommendations for SAP customers based on these de...

Sep 20, 2026

Send us Fan Mail This week on ASUG Talks, we hear about the key themes in the utilities industry and how the upcoming SAP for Utilities conference addresses those topics. Key Insights S/4HANA adoption in utilities How utilities are leveraging AI The way agentic AI are helping utilities contend with modern challenges This week in the ASUG community... Learn from PG&E’s SAP S/4HANA digital transformation and change management journeyTune in for a Community Convers...

See all episodes →