What the Apple Store Creator Would Do as a Principal with Ron Johnson

Disengaged students aren't a content problem. Teens aren't a problem to be solved — they need someone to teach them how to think about themselves. Youth life coaching gives disengaged students what curriculum can't: a growth mindset, a self-image they define for themselves, relationship skills, and a purpose for this season of life. James McLamb of Generation Youth Coaching has spent a decade certifying youth life coaches, and his model starts where Danny's leadership frameworks do — with the person, not the program. When Generation Youth asked 2,500 teens to name their generation's biggest problem, 86.4% described a self-image issue. Nobody said "self-image." They said "I feel like a failure" and "I can't measure up." James explains why SMART goals describe the destination but never give kids the route, how schools in Long Island, Minnesota, and Virginia carve two hours out of a teacher's week for coaching, and why we pay trainers to make athletes faster when fewer than 2% earn a scholarship. THINK THROUGH YOUR NEXT LEADERSHIP MOVE: https://myprincipalcoach.com — your AI-powered principal coach, available 24/7. ⌚️ TIMESTAMPS: 00:00 - Why content alone won't move students 05:48 - "You've given me my son back" 08:39 - What youth life coaching actually is 11:57 - Why mindset comes before everything else 16:43 - What 2,500 teens named their biggest problem 20:27 - Why SMART goals fail young people 24:52 - How schools build coaching into the day 27:00 - The 2% athlete scholarship reality 28:09 - "What if the problem is me? 35:41 - The superintendent who makes leaders refill 39:18 - Failure is an event, not a person 41:40 - Teens are not a problem to solve 🔗 CONNECT WITH JAMES MCLAMB: 🌎 Websites: generation-youth.com, generationziglar.com 🔸 Substack: https://jamesmclambauthor.substack.com/, 🔗 LinkedIn : https://www.linkedin.com/in/james-mclamb-74a72746/ 🌠 Instagram: https://www.instagram.com/generation__youth/ WHENEVER YOU ARE READY, HERE'S 3 WAYS TO HELP YOU DO SCHOOL DIFFERENT: 📬 Weekly newsletter: https://ruckusmakers.news/subscribe 📚 Monthly mini-books: https://ruckusmakers.media 🧭 Map your next 90-days: https://betterleadersbetterschools.com/principals-entry-plan/ 🫶 Today's RuckusCast in Partnership With: IXL: IXL's adaptive platform finds every student's knowledge gaps, adjusts difficulty as they learn, and gives you a dashboard showing exactly where growth is happening. 🔎 Over 1 million teachers use it — get started at https://ixl.com/leaders ODP Business Solutions: ODP Business Solutions has supplied schools for 30 years — converting dead computer labs into STEAM centers, stocking multiple campuses, upgrading whiteboards to interactive displays — all from a single supplier through cooperative contracts. 🔎 Learn more at https://odpbusiness.com/education Orchard: Orchard gives every student a personalized career action plan and scores readiness across 8 dimensions — a number you can take to your board. 🔎 See how it works at https://betterleaders.orchard.careers/ Kids First Education: Kids First Education builds professional learning around your district's priorities, your data, and your classrooms — not pulled off a shelf — and 98% of educators walk out ready to use what they learned. 🔎 Partner with them at https://kidsfirst.llc/leaders

Selfmentorship is the leadership skill no one teaches principals. Stop waiting for a coach and learn to close your own leadership gaps. Selfmentorship is the leadership skill most principals and school leaders were never taught: turning your own experience into growth instead of waiting for a coach, a program, or a PD day to develop you. Co-host Dan Watt puts Danny Bauer in the hot seat to unpack ten years of Better Leaders Better Schools and the category that will shape the next ten. Danny breaks down his Harada chart (Sudoku for goals), why OKRs beat SMART goals, and the three-step play of create it, give it away, fire yourself. Then the reveal: a Digital Danny super user with 910 conversations named what Danny had been building for a decade. The lesson for your campus is to find your super users and describe your work in their words, not yours. THINK THROUGH YOUR NEXT LEADERSHIP MOVE: https://myprincipalcoach.com — your AI-powered principal coach, available 24/7. ⌚️ TIMESTAMPS: 00:00 - Why nobody teaches self-mentorship 05:34 - Danny's North Star for 2026 08:01 - The Harada method as Sudoku for goals 10:12 - Why OKRs beat SMART goals 13:05 - Infinite networking for school leaders 17:22 - Create it, give it away, fire yourself 22:27 - What Do School Different really means 24:20 - Why Ruckus Maker events break the PD mold 31:48 - The category nobody else teaches 33:48 - Find the super user on your campus 35:09 - Use their words, not yours 38:29 - Clarity in under 10 minutes 41:08 - The fundamentals behind peak performance WHENEVER YOU ARE READY, HERE'S 3 WAYS TO HELP YOU DO SCHOOL DIFFERENT: 📬 Weekly newsletter: https://ruckusmakers.news/subscribe 📚 Monthly mini-books: https://ruckusmakers.media 🧭 Map your next 90-days: https://betterleadersbetterschools.com/principals-entry-plan/ TODAY'S RUCKUSCAST IN PARTNERSHIP WITH: IXL IXL's adaptive platform finds every student's knowledge gaps, adjusts difficulty as they learn, and gives you a dashboard showing exactly where growth is happening. 🔎 Over 1 million teachers use it — get started at https://ixl.com/leaders ODP BUSINESS SOLUTIONS ODP Business Solutions has supplied schools for 30 years — converting dead computer labs into STEAM centers, stocking multiple campuses, upgrading whiteboards to interactive displays — all from a single supplier through cooperative contracts. 🔎 Learn more at https://odpbusiness.com/education ORCHARD Orchard gives every student a personalized career action plan and scores readiness across 8 dimensions — a number you can take to your board. 🔎 See how it works at https://betterleaders.orchard.careers/ KIDS FIRST EDUCATION Kids First Education builds professional learning around your district's priorities, your data, and your classrooms — not pulled off a shelf — and 98% of educators walk out ready to use what they learned. 🔎 Partner with them at https://kidsfirst.llc/leaders

Relationship-building in secondary schools has a reputation problem. Content-focused teachers stacked with seven or eight periods a day treat connection as a nice-to-have they don't have time for. John Whalen and Doug Overton, co-founders of Ed Tomorrow, argue the opposite: teachers who invest a minute or two in connection get instructional time back, because bought-in students need less behavior management. Whalen and Overton left stable school leadership jobs to build The First Five, a free daily email that gives teachers grade-banded ways to build connection, care, and character into the first minutes of class. They break down why kids buy into a teacher before they buy into the content, how to get a hesitant secondary staff to try it, and what they'd build if they started a school from scratch. THINK THROUGH YOUR NEXT LEADERSHIP MOVE https://myprincipalcoach.com — your AI-powered principal coach, available 24/7. ⌚️ TIMESTAMPS 00:00 - Why secondary teachers resist relationship building 04:11 - John and Doug introduce Ed Tomorrow 06:19 - The phone call that led to a cross-country move 09:15 - How COVID sparked the First Five 12:45 - Winning kid buy-in starts with relevancy 14:00 - Why kids buy into you before your content 17:01 - Meeting hesitant teachers where they are 23:58 - Why middle school is the hardest band to serve 33:07 - How the First Five actually works 34:34 - The three Cs behind every First Five resource 38:56 - The message they'd put on every school marquee 41:44 - Three guiding principles for building a dream school 47:04 - The one thing to remember before you start a ruckus CONNECT WITH JOHN WHALEN AND DOUG OVERTON Website: edtomorrow.com Facebook: https://www.facebook.com/people/edtomorrow/100083061286304 Instagram: https://www.instagram.com/ed.tomorrow LinkedIn: https://www.linkedin.com/company/edtomorrow Quick sign-up Form: https://www.edtomorrow.com/signup/ WHENEVER YOU ARE READY, HERE'S 3 WAYS TO HELP YOU DO SCHOOL DIFFERENT: 📬 Weekly newsletter: https://ruckusmakers.news/subscribe 📚 Monthly mini-books: https://ruckusmakers.media 🧭 Map your next 90-days: https://betterleadersbetterschools.com/principals-entry-plan/ TODAY'S RUCKUSCAST IN PARTNERSHIP WITH IXL IXL's adaptive platform finds every student's knowledge gaps, adjusts difficulty as they learn, and gives you a dashboard showing exactly where growth is happening. 🔎 Over 1 million teachers use it — get started at https://ixl.com/leaders ODP BUSINESS SOLUTIONS: ODP Business Solutions has supplied schools for 30 years — converting dead computer labs into STEAM centers, stocking multiple campuses, upgrading whiteboards to interactive displays — all from a single supplier through cooperative contracts. 🔎 Learn more at https://odpbusiness.com/education ORCHARD Orchard gives every student a personalized career action plan and scores readiness across 8 dimensions — a number you can take to your board. See how it works at https://betterleaders.orchard.careers/ KIDS FIRST EDUCATION Kids First Education builds professional learning around your district's priorities, your data, and your classrooms — not pulled off a shelf — and 98% of educators walk out ready to use what they learned. 🔎 Partner with them at https://kidsfirst.llc/leaders

Teacher burnout won't be fixed with more grit. When resilience becomes the plan, schools stop redesigning the work that's draining staff. Teacher burnout and staff wellbeing get the headlines, but school leaders are missing two quieter problems: toxic resilience and bore out. Steph Hawkins, founder of Well Well Well, brings two decades of leadership across the UK and internationally, plus postgraduate work in applied positive psychology. She explains how "just dig deeper" became the bridge between unrealistic demands and human capability, and why it lets schools skip the real work. She breaks wellbeing into three layers (individual, leadership, organizational) and shows why middle leaders, the connective tissue of every school, have more agency than they think. You'll get the science of recognition that actually lands, why an overused strength starts to drain you, and how appreciative inquiry beats fixing weaknesses in school improvement planning.Depletion isn't a mark of dedication. Design for people and performance follows. THINK THROUGH YOUR NEXT LEADERSHIP MOVE: https://myprincipalcoach.com — your AI-powered principal coach, available 24/7. ⌚️ TIMESTAMPS: 00:00 - Toxic resilience and unrealistic demands 03:58 - Bore out, burnout's overlooked twin 07:36 - The three layers of staff wellbeing 10:08 - Why toxic resilience blocks system change 12:17 - Middle leaders as the school's connective tissue 14:25 - Staff recognition that actually lands 18:30 - When your strengths start to drain you 21:28 - Appreciative inquiry for school improvement 22:58 - How opposite strengths create team conflict 31:22 - Work design exposes hidden strain 33:47 - The connections every new educator needs 36:35 - Marquee message and dream school principles 🔗 CONNECT WITH STEPH HAWKINS: 🌎 Website: https://www.wellwellwell.work/ 👩🏻‍💻 LinkedIn: https://www.linkedin.com/in/steph-hawkins-mapp/ 🫶 WHENEVER YOU ARE READY, HERE'S 3 WAYS TO HELP YOU DO SCHOOL DIFFERENT: 📬 Weekly newsletter: https://ruckusmakers.news/subscribe 📚 Monthly mini-books: https://ruckusmakers.media 🧭 Map your next 90-days: https://betterleadersbetterschools.com/principals-entry-plan/ 🤝 TODAY'S RUCKUSCAST IN PARTNERSHIP WITH: IXL: IXL's adaptive platform finds every student's knowledge gaps, adjusts difficulty as they learn, and gives you a dashboard showing exactly where growth is happening. 🔎 Over 1 million teachers use it — get started at https://ixl.com/leaders ODP BUSINESS SOLUTIONS: ODP Business Solutions has supplied schools for 30 years — converting dead computer labs into STEAM centers, stocking multiple campuses, upgrading whiteboards to interactive displays — all from a single supplier through cooperative contracts. 🔎 Learn more at https://odpbusiness.com/education ORCHARD: Orchard gives every student a personalized career action plan and scores readiness across 8 dimensions — a number you can take to your board. 🔎 See how it works at https://betterleaders.orchard.careers/ KIDS FIRST EDUCATION: Kids First Education builds professional learning around your district's priorities, your data, and your classrooms — not pulled off a shelf — and 98% of educators walk out ready to use what they learned. 🔎 Partner with them at https://kidsfirst.llc/leaders

Leads education and innovation at Big Bad Boo Studios, where she builds multicultural animated content that helps kids navigate conflict, identity, and belonging. Rachael Thrash has spent 25 years designing curriculum and student leadership systems in international and public schools, from Helsinki to Portland, Maine. Her book, Let the Learners Lead, gives school leaders a field-tested toolkit for turning students from passengers into co-owners of their school culture. Most classroom management strategies treat student behaviour as something adults control, not something students share responsibility for. Rachael Thrash, author of Let the Learners Lead, spent 25 years testing what happens when schools flip that assumption — inviting quiet, disconnected, and overlooked students into real leadership instead of asking them to earn it first. The results reshape how you think about culture, norms, and who actually gets to lead in your building. 💟 What You'll Learn How to identify and invite the students your leadership programs usually overlook. Why revisiting classroom and student leadership norms all year — not just in week one — protects culture. How to build an authentic audience for student work so learning doesn't end at a grade. Why peer acknowledgment does more for student engagement than teacher praise. How the same student-voice protocols that work with kids also fix disengaged faculty. 🔨 Breaking Down the Old Rules 🩵 Key Insight #1: Student Leadership Programs Recruit the Wrong Students What's broken: Most student leadership retreats and councils only pull in kids who've already proven themselves as leaders. The shift: Rachael intentionally invites students who haven't participated much, because they're the ones with the sharpest observations about what isn't working. Impact: A withdrawn ninth grader who'd never spoken up built a BIPOC listening circle and presented on student leadership at international conferences within two years. 🚀 Key Insight #2: Classroom Norms Set in Week One Don't Survive the Year What's broken: Teachers build classroom norms during the first week of school, when every student is on their best behavior, then never revisit them. The shift: Norms have to be revisited regularly — when something goes wrong, the conversation returns to "how is this contributing to our classroom," not a rule violation. Impact: Teachers who build in regular norm check-ins see students take ownership of classroom culture instead of waiting to be corrected. 🧠 Key Insight #3: Peer Acknowledgment Beats Teacher Praise What's broken: Schools treat teacher approval as the primary motivator for good behavior and engagement, especially as students hit adolescence. The shift: Coaching students to recognize and acknowledge each other's contributions builds a stronger, more durable motivator than adult praise alone. Impact: Students who get peer recognition repeat the behavior that earned it — without an adult having to prompt them. 🤩 RACHAEL THRASH QUOTES FROM THE RUCKUSCAST "If you're looking at me to regulate your behavior, then you're not taking responsibility for yourself." — Rachael Thrash "If the supermarket line breaks into chaos, it's because each one of those people let it happen." — Rachael Thrash "Teacher acknowledgement is great. Peer acknowledgement is the holy grail." — Rachael Thrash "Who's the treasurer, who's the secretary — who cares is what I'm saying. What I care about is how you're treating each other and what we're doing collectively in this space." — Rachael Thrash "I am an AI optimist because I think that it's finally showing us that drill and kill is the most ridiculous thing ever." — Rachael Thrash "Every learner shapes this community. It has unique potential, and when each one of us contributes, we can create something beautiful." — Rachael Thrash 🏃‍♀️Your Do School Different Challenge Ready to implement? Start here: Tomorrow: Pull aside one student who has never volun