Show Notes
There's a question I've been hearing from many creative business owners lately, and I don't think most of the voices out there are answering it well. Once you accept that AI has a place in your business, the real question becomes, where. What do you hand over, and what do you absolutely hold onto? In this episode, I share a framework built on the same thinking that underpins everything I teach and it starts with getting really clear about what's genuinely yours. Key Moments: [00:00] Why this episode follows on from last week, and the question many asked next [04:25] The distinction that changes everything: work that is genuinely yours, and work that just needs to happen [07:36] Three questions you can run any recurring task in your business through to get a clear answer about where it belongs [18:00] Why AI means hiring differently, not hiring less and what to look for when you do [21:41] The leadership conversation most creative business owners have never been taught, and why it matters more than ever now [24:41] The reason most creative entrepreneurs are struggling with what to automate: Why the strengths work is the foundation for this decision Notable Quotes: "The work that sits on top of your strengths is the work that has to stay human. It's yours. And the work that surrounds it, that supports it, that enables it, this is the work AI can quietly carry for you." Resources Mentioned: Read: This Week's Full Journal Post Link: Previous must listen Episode 139 What Creative Businesses Already Have That AI Cannot Replace Sign up: for Philippa's next conversation Link: The Six Month Programme - The Bright Line Subscribe to our Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: [email protected] Share Your Insights: Which tasks in your business are genuinely yours and which ones have you been holding onto out of habit? I'd love to know what shifts when you run them through the three questions in this episode. Tell me all about it through a DM on Instagram, Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, early access to new resources, and practical guidance for building a creative business around your natural strengths.
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When I checked, not one AI tool named me as a Creative Business Mentor, and Google's AI still had me down as a florist. The fix turned out to be surprisingly simple, and completely within reach: one clear page on my website, written to answer the exact question my ideal client would ask. This week I'd love to walk you through exactly what went on that page, why it matters far beyond SEO, and the four simple steps to writing your own. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The surprising place the AI tools pulled most of their recommendations from, and why that's such good news for creatives ◼️ The one short paragraph at the top of the page that an AI tool is most likely to lift word for word ◼️ Why saying clearly who your work isn't for matters just as much as saying who it is ◼️ The kind of visibility that works quietly in the background, with no videos or reels needed ◼️ The four steps to writing your own page, starting with one question in your client's own words RESOURCES MENTIONED: The Missing Piece, Free Traning The Bright Line: Application form This week's Blog Post SEO and GEO series started at Episode 164. Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: [email protected] SHARE YOUR INSIGHTS: What's the exact question your ideal client would type into Google or an AI tool when they go looking for someone like you? Reply to the Thursday newsletter or send me a DM on Instagram. I'd genuinely love to see it. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.
This week I'd love to explain SEO and GEO in plain English, because there is a part that genuinely surprised me: For the first time, AI search (GEO) is quietly levelling the playing field between the big corporates and small creative businesses like ours. And the thing that tips it in our favour is the exact thing I talk about on Creative Strengths more than anything else: Being known, clearly and consistently, for your one thing. IN THIS EPISODE YOU'LL DISCOVER: ◼️ What SEO and GEO actually are, explained in plain English ◼️ The one line Google's AI served up about me that showed the whole problem at a glance ◼️ Why AI has quietly levelled the playing field for small creative businesses, ◼️ The single thing both search engines and AI tools reward above everything else ◼️ A twenty-minute check that shows you exactly how Google and AI describe you right now RESOURCES MENTIONED: The Missing Piece, Free Traning The Bright Line: Application form This week's Blog Post Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: [email protected] SHARE YOUR INSIGHTS: Try this: ask ChatGPT, or any AI tool, the exact question one of your ideal clients might ask, and see whether it names you. I'd genuinely love to know what comes back. Reply to the Thursday newsletter or send me a DM on Instagram. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.
Marketing has a habit of taking up more room in your head than almost anything else in your business. It never feels finished, and so much of what we are told about it is just do more, be louder, be everywhere, which for most creatives feels like a huge performance. This week, I'd love to show you how marketing can feel so much lighter, because underneath it all, it's really just one simple thing you are already brilliant at. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The difference between time and headspace, and why marketing quietly steals far more of the second ◼️ The one thing marketing really is underneath all the noise, and why you're already a natural at it ◼️ The 1966 line about advertising that takes almost all the pressure off ◼️ The simple habit that means you never sit down to a blank page again ◼️ Why a room of twelve people once beat posting to 125,000 followers RESOURCES MENTIONED: The Missing Piece, Free Traning The Bright Line: Application form Episode 153, Why Saying It Again And Again Is So Important Episode 156, The Thing That Grows A Creative Business This week's Blog Post Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: [email protected] SHARE YOUR INSIGHTS: Where do you capture your ideas before they slip away, a notebook, an app, something else? Reply to the Thursday newsletter or send me a DM on Instagram, I'd love to hear what works for you. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.
How do you find the time and headspace to actually be creative, when the business side of things seems to swallow both? It's the question Rosy wrote in with this week, and I suspect you feel it too, that constant tug between the creative work and everything else that has to get done. This week I'd love to answer it properly, and gently challenge the one idea underneath it that I think keeps so many of us stuck. IN THIS EPISODE YOU'LL DISCOVER: ◼️ Why you're almost certainly far better at the business side than you've ever given yourself credit for ◼️ The real reason most systems, tools and courses leave creatives overwhelmed ◼️ The small shift that stops the creative and business work fighting over the same hours ◼️ How to bring in exactly the right person to take something off your plate, right down to their personality ◼️ Where AI genuinely helps, but the one line everything depends on before it can RESOURCES MENTIONED: The Missing Piece, Free Traning The Bright Line: Application form This week's Blog Post Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: [email protected] SHARE YOUR INSIGHTS: This whole episode came from a question someone sent me on Instagram. So here's my invitation: what would you most love me to talk about to help your creative business? Reply to the Thursday newsletter or send me a DM on Instagram, and I'll either weave it into a future episode or reply to you directly. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.
Presenting your prices is where so much of your hard work can quietly come undone: one hedging line at the bottom of a proposal or in a conversation, and the whole thing wobbles. This week, to close the pricing series, I'd love to show you exactly how I communicated my prices. The page a client read before they ever reached a number, the single sentence I used for the number itself, and the small, excruciating thing I learned to do the moment after I'd said it. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The four little hedges many of us tuck into the pricing sentence, and how they invite a discount ◼️ Why the first page a client reads should never be the price, or a list of what they're getting ◼️ Why an itemised quote hands the client a pen to challenge you ◼️ How to write the number itself, in a single sentence, with nothing tucked in beside it ◼️ The three seconds of quiet that do more than any justification ever could RESOURCES MENTIONED: The Bright Line: Application Pricing series: 160: How To Price When You Are Not The Cheapest Pricing series: 159: How To Price What Comes Easily Pricing Series: 158: How To Price Creative Work This week's Blog Post Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: [email protected] SHARE YOUR INSIGHTS: Will you try it this week, presenting your price as one plain sentence, then holding the three seconds of quiet? I'd especially love to hear from anyone who manages the silence, because it really is the hardest part. Reply to the Thursday newsletter or send me a DM on Instagram. I read every one personally. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.