#313: Joe Preston, President & CEO, New Balance – Focus on what you can control

How did New Balance go from a modest “dad shoe” brand to a $10 billion global company?

You might assume they just copied the playbook of their big-name competitors.

But New Balance President & CEO Joe Preston knows better. In this conversation, he opens up about their unconventional path to success, including how they’ve worked hard to control their own destiny instead of just reacting to what the big guys are doing.

If you want to scale smartly, you’ve got to learn where you can actually move the needle, then have the discipline to focus on those things instead of everything else.

This episode is for you if:

You work in retail and want to see what’s working

You’re in a season of rapid growth but want to protect your culture

You need to make quick progress without burning out your team

You want to know what makes sponsorships and partnerships work

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