Show Notes
On this episode we’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. Steve explains how aggregating travel audience data can unlock true scale for commerce media, why audience and creative need to work hand in hand, and what the rise of agentic media buying really means in practice. It’s a clear, practical look at how marketers can cut through complexity and drive better results.
More from AW360 Live
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As AI takes on a larger role across advertising, Mike Ellery, Chief Creative Officer at Sparks, believes it is making real human connection more valuable, not less. Ahead of Advertising Week New York, Mike joins us to talk about how technology can support more personal live experiences, why organic conversations often deliver the greatest value, and what sports can teach marketers about building community and participation around a shared experience.
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