Show Notes
This week, we’re doing something a little different and taking you properly behind the scenes of a real brand identity project.CJ breaks down the identity he created for Anti-Boring Content Club, a Berlin-based influencer marketing agency built around one very simple belief: most branded content is boring, predictable and completely forgettable.We get into:👉 How CJ approached designing for a brand with an extremely long name👉 Why the logo was deliberately designed to feel boring at first👉 How the idea of hijacking and hostile takeover shaped the entire visual identity👉 How to know when a creative concept is being pushed too far👉 Why clarity should always win over cleverness👉 Why even something as small as a business card can become part of the brand story
More from Sticky Notes with CJ Cawley and Jack Chitty
This week, we’re asking each other the awkward questions others might not usually answer, from money and self-worth to creative process, client mistakes and whether either of us could actually be replaced on Sticky Notes.
Do you actually need a degree to become a good designer? Or can you teach yourself everything you need to know?
This week, we’re doing something a little different. No big topic or case study. Just an honest conversation about why running a creative business feels really hard sometimes. We’ve both had a few turbulent weeks recently, so we wanted to go properly behind the curtain and talk about the stuff that doesn’t normally make it onto Instagram: unpaid invoices, difficult client conversations, financial pressure, changing expectations around AI, slower leads and the constant pressure of having to go out and earn every single pound again next month.
This week, we’re going behind the scenes of one of CJ’s favourite brand identity projects to date: the complete rebrand of Mike Lane.
This week, we’re doing something a little different and playing a game of Would You Rather: graphic design edition. Some of the questions are stupid. Some get surprisingly deep. And a few reveal far more about how we think as designers than either of us probably expected.