Show Notes
Brazil’s biggest music stars can build massive audiences at home, while Nigeria’s global stars often find most of their listeners abroad. Both are finding success, but the paths to building those audiences look very different.
Sung Cho, founder and CEO of Chartmetric, joined me at the Trapital Summit to break down the company’s new report, The New Sound of Global Music. We discussed how music from Mexico, Nigeria, India, Japan, and Brazil travels across borders, why one global hit doesn’t guarantee lasting momentum, and what streaming numbers can miss. We also talked about Chartmetric Flow, how AI can help plan tours and identify brand partnerships, and why execution still matters when everyone has access to the same tools.
CHAPTERS
01:54 The Ripple Effect of Global Hits05:39 Brazil vs. Nigeria’s Superstars07:41 What Streaming Data Misses10:53 Introducing Chartmetric Flow12:16 Tour Planning and Brand Partnerships14:53 Why Execution Still Matters
SPONSORS
Chartmetric Flow: Flow is Chartmetric’s new AI-powered music intelligence tool that helps music professionals turn complex data into actionable insights. Ask questions in plain language, discover trends, and get the information you need to make smarter decisions, all without digging through dashboards.Learn more: https://flow.chartmetric.com/pricing/trapital
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