From Social Media to the Med Device Industry, with Austin Chiang, MD, CMO, Endoscopy, Medtronic
Inside The Doctor's LoungeShow Notes
In this episode, Dr. Nisha Mehta is joined by Dr. Austin Chiang. Dr. Chiang is the Chief Medical Officer of Endoscopy at Medtronic as well as well known physician on social media.
They discuss:
How his role at Medtronic in part stemmed from consistently sharing authentic interests and expertise on social media, and his 3Ps for social media success
The role physician executives play in a med device company, how they help bridge clinical realities with business decisions, and skills they need to be effective, including communication skills, public visibility, digital fluency, and business literacy
How what makes a medical device successful is about so much more than just good technology, and what needs to go right in marketing, distribution, timing, & more
Navigating industry relationships ethically both on social media and clinically, and advice for physicians wanting to get involved with industry
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