Ep 198 | Speaking as Your Secret Weapon in the Trust Recession with Laurie-Ann Murabito

More eyeballs on your business = better marketing. Right? Ehhhh. Not necessarily. After 10 years of helping people get more attention for their businesses, I’ve realized there are 4 very different ways we tend to generate it. And while ALL of them work...they don’t work for the same things. In this episode of Marketing Unfiltered, I’m breaking down the 4 attention engines every coach should know: The Engagement Trap — when the thing getting you attention has very little to do with...

In this episode, I'm sharing eight ways to collaborate that don't require a podcast, a membership, or any new platform. Because “I don’t have anything to invite people into” is not a good enough reason to miss out on the visibility, leads, sales, and opportunities that can come from getting in front of someone else’s audience. Some of these work with someone you just met, some are better for relationships you've been building over time. Some grow your email list, some make you money, and some...

This is Part 2 of a special two-part visibility series. Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush, which is also linked below. That’s where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences. In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media. We dive into why people are searching instead of scrolling, how AI is changing ...

In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known. Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experiences that will help you build trust faster, stand out from the...

In this episode, I'm joined by Meagan Williamson, a Pinterest strategist who's been in this space since the early beta days and has built her entire business around the platform that most business owners are completely sleeping on. We're breaking down what Pinterest actually is (spoiler: it's a search engine, not a social media platform), why it works so differently from Instagram, what kind of content performs well, what a realistic timeline looks like, and how to build a funnel that convert...