Substack Growth Podcast

How To Validate, Build & Sell Your First Digital Product (Ft. Landon Poburan)

Substack Growth Podcast

Show Notes

Landon Poburan is an entrepreneur, digital marketing strategist, and online creator.

In this episode, we discuss how to become more comfortable with marketing your work - and how to validate, build, and sell your first low-ticket digital product.

Connect With Landon:

🌐 Website: https://landonp.com/ 📙 Substack Profile: https://substack.com/@landonpoburan 📧 Newsletter: https://landonpoburan.substack.com/ 💻 Subliminal Selling Workshop: https://landonpoburan.gumroad.com/l/subliminal-selling-substack\

Connect With Us:

📙 Write • Build • Scale Substack: https://writebuildscale.substack.com/ ▶️ YouTube: https://www.youtube.com/@WriteBuildScalePodcast 📖 Free Course Creation Guide: https://jariroomer.com/10k-mini-course-guide/

Timestamps:

02:14 - Overcoming Marketing Resistance and Imposter Syndrome 07:21 - Authenticity in Marketing and Selling 09:39 - Experimenting With Marketing Strategies 12:12 - Does Selling Alienate Your Audience? 13:57 - The Importance of Validating Demand 15:28 - The Subliminal Selling Method Explained 17:42 - Creating Products Based on Audience Feedback 25:49 - Why You Should Solve Specific Problems 29:29 - How To Launch and Sell Your First Product 34:00 - The Power of Subtle Promotion 38:49 - 3 Lessons Landon Would Teach His Younger Self 45:09 - Which Monetization Method Landon Loves The Most

More from Substack Growth Podcast

Oct 14, 2026

If you’re ready to turn your Substack into real income and not just a growing list, that’s the work we do inside the ⁠Substack Accelerator⁠. It’s direct coaching from the Write • Build • Scale team, built around one outcome: ⁠Becoming a Substack Bestseller and building a real business on top of your publication.

Sep 25, 2026

If you’re ready to turn your Substack into real income and not just a growing list, that’s the work we do inside the Substack Accelerator. It’s direct coaching from the Write • Build • Scale team, built around one outcome: Becoming a Substack Bestseller and building a real business on top of your publication.

Jun 9, 2026

Between being on Substack almost every single day for the past two years and working with 100s of coaching clients and course students, I’ve had the chance to look closely at a lot of Substack publications. More than a thousand by now. And the patterns are clear… The newsletters that grow, that build loyal audiences, that actually make money, they do certain things differently than the average Substack publication, in particular in three key areas. Let’s dive straight in. ---- 💰 Want to Become a Substack Bestseller? You’re invited to our brand-new masterclass, How to Become a Substack Bestseller in Less Than 12 Months. During this live training, I’ll share the exact system behind attracting paid subscribers, becoming a Substack Bestseller, and using the platform to grow your business. You’ll leave the Substack Bestseller Masterclass with a clear roadmap to turn your publication into real income.

Jun 1, 2026

Most Substack creators are sitting on a goldmine of growth tools they’re barely using. They publish their newsletter, maybe post a Note here and there, and then wonder why growth feels so slow. Substack has built some genuinely powerful features specifically designed to get your work in front of new people. The problem is that most creators either don’t know about them or don’t use them consistently enough to see results. At Write • Build • Scale, we’ve used these features to grow our publication to over 48,000 subscribers, so everything I’m sharing here is backed by real experience, not theory. Let’s dive straight in. ---- 🧰 Grab your FREE Substack Starter Kit: ⁠⁠⁠https://mwa.kit.com/podstarterkit⁠⁠⁠ 📙 Subscribe to Write • Build • Scale: ⁠⁠⁠https://writebuildscale.substack.com/

Jun 1, 2026

I’ve spent a lot of time studying the top Substack creators — the people in the top 1% of the platform, both in terms of audience size and paid subscribers. What’s interesting isn’t just what they do. It’s what they don’t do. Because eliminating some of the habits and behaviors that keep you stuck is often one of the fastest ways to make progress. Here are the three things the top 1% Substack creators don’t do, and what they focus on instead. ---- 🧰 Grab your FREE Substack Starter Kit: ⁠⁠https://mwa.kit.com/podstarterkit⁠⁠ 📙 Subscribe to Write • Build • Scale: ⁠⁠https://writebuildscale.substack.com/

See all episodes →