Dr Jo Twist (BPI CEO): AI, the BRITs & Breaking British Talent Globally
The Blinding Talent Music Industry Podcast with Mark AdamsShow Notes
This episode, Mark Adams talks to Dr Jo Twist - recognised in the Computer Weekly Hall of Fame, Billboard's Women in Music Power List, and the Top 1000 Most Influential People, with over 25 years across the BBC, Channel 4, and now the BPI.
Jo shares her journey from a 1970s Hong Kong childhood and a PhD in online communities, through pioneering digital roles at BBC Newsround and Channel 4, to leading the trade body behind the BRIT Awards and the Mercury Prize.
They dig into why British artists like Sam Fender, Olivia Dean, RAYE and YUNGBLUD are breaking globally, what makes an artist genuinely exportable, the real purpose of industry showcases like South by Southwest, moving the BRITs to Manchester and the Mercury Prize to Newcastle, and an unflinching conversation about generative AI - the threat it poses to creators, the industry's Make It Fair campaign, and why human creativity can't be replaced.
The Blinding Talent Music Industry Podcast is hosted by Mark Adams - a 28-year music industry veteran, former Director of Music Programming across Channel 4 and Bauer Media, and founder of Blinding Talent, a UK artist management and marketing consultancy. Mark has helped break and amplify A-list artists including Taylor Swift, Dua Lipa, Beyoncé and Ed Sheeran.
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