Episode 37 - Meet Them Where They're At

In this week’s Hurdle Rate, the crew breaks down the $700 million SATS IPO, Strive’s first year as a public company, and growing from 5,886 to 36,818 Bitcoin through a bear market. They also discuss why SATS is a 15% fixed rate preferred junior to SATA, how the amplification engine was built, and what TradFi investors asked during a high yield selloff. The episode closes on the digital credit bubble and why Strive’s 18-month dividend reserve is stronger than it looks. Here’s the latest with Matt Cole, Jeff Walton, Ben Werkman, Joe Burnett, and Adam Livingston. Follow us on X: https://x.com/HurdleRatePodAll episodes now live: https://tnorth.com/shows/hurdle-rate/ Timestamps:00:00 - Intro00:54 - Strive’s First Year06:58 - 6x the Bitcoin in a Bear Market14:40 - The Amplification Engine22:18 - The Dream Bear Market25:22 - Why SATS Is 15% Fixed34:32 - Designing SATS42:27 - Treasury Breakeven ARR46:40 - The Digital Credit Bubble55:54 - Pricing Through a High Yield Selloff01:01:13 - What’s Your LTV?01:06:30 - The 18-Month Dividend Reserve True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).* Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.

In this week's Hurdle Rate, the crew breaks down Strive's latest 2,000 Bitcoin purchase, a Q3 that delivered a 99% total return, and the new $500 million SATA repurchase facility. They also discuss the goal of pushing amplification above 60% while Bitcoin is under $100K, why the market is too focused on the downside, and why US capital markets are the major leagues. The episode closes with a recap of the Bitcoin Treasuries Conference and why Luke Gromen's "paper gold" comparison doesn't fit digital credit. Here's the latest with Matt Cole, Jeff Walton, Adam Livingston, and Tim Kotzman. Timestamps:00:00 - Intro01:42 - Strive's Q3: 99% Total Return07:56 - The $500M SATA Repurchase Facility09:47 - Targeting 60% Amplification11:23 - Managing Downside Risk19:02 - Stop Fearing the Downside25:43 - Think Bigger32:58 - Why US Capital Markets Win40:26 - Bitcoin Treasuries Conference Recap47:11 - Bitcoiners vs. TradFi53:47 - Luke Gromen's Digital Credit Confusion True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).* Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.

The Hurdle Rate goes LIVE at the Bitcoin Treasuries Conference in New York, back where the Strive and Semler deal started a year ago. The panel looks back on that deal, which brought the two companies' roughly 6,000 and 5,000 Bitcoin together, and explains why getting bigger was what made SATA possible. Matt explains the game theory behind SATA's daily dividend now that Strategy is following suit, and why the two companies are playing different games. The panel also covers why Strive is aiming for total returns rather than Sharpe ratio, Matt's call for $500K Bitcoin by 2030, and what comes next for Bitcoin balance sheet companies. Here's the latest with Matt Cole, Jeff Walton, Ben Werkman, and Joe Burnett.Follow us on X: https://x.com/HurdleRatePodAll episodes now live: https://tnorth.com/shows/hurdle-rate/Timestamps:00:00 - One Year Since Semler05:25 - The Game Theory of Daily Dividends12:18 - Strategy Follows Suit16:28 - Why Amplification Matters23:43 - The Future of Bitcoin Balance Sheets True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).* Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.

In this week's Hurdle Rate, the crew breaks down Strive's latest 1,355 Bitcoin purchase, Bitcoin's breakout, and why short-term traders may miss the move. They also discuss how digital credit could reshape the next bull market, why liquidity is the clearest measure of trust, and what Michael Saylor and Warren Buffett teach about building balance-sheet companies. The episode closes on the affordability crisis and why Bitcoin may be the new American dream. Here's the latest with Matt Cole, Jeff Walton, Ben Werkman, and Tim Kotzman. Timestamps:00:00 - Intro02:40 - Strive's Balance Sheet Growth06:13 - Bitcoin's Breakout08:23 - Warrants and Short-Term Trading13:38 - Zoom Out and Stay in the Game21:31 - Digital Credit Changes the Bull Run23:09 - SATA Volume and 75 Dividends26:00 - Liquidity Is Trust32:03 - Why Digital Credit Isn't for Everyone37:20 - Building Strategy's Liquidity Engine41:49 - Lessons From Saylor and Buffett50:04 - The Return of Balance Sheet Companies51:45 - Affordability and Bitcoin True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).* Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.

This week on The Hurdle Rate: Adam Livingston joins Strive as VP of Investments, Strategy buys back $139 million of STRC with stretch back near 99, and Strive adds 469 Bitcoin at an average cost of $77,954 while hitting an all-time high market cap of $2.75 billion. Jeff makes the case that trust is the real infrastructure of capital markets, and why Bitcoin makes that trust legible. We get into the Clarity Act, AI doomerism, and why the crew thinks the frontier labs are using fear to build a moat ahead of their IPOs. Matt takes macro with the 10-year touching 5%, what a short-term Bitcoin flush would actually look like, and why it would be the dream setup. We close with a capital markets recap and Strive's one-year anniversary. Here's the latest with Matt Cole, Jeff Walton, Ben Werkman, Adam Livingston, and Tim Kotzman. Follow us on X: https://x.com/HurdleRatePodAll episodes now live: https://tnorth.com/shows/hurdle-rate/ Timestamps:00:00 - Intro01:17 - Adam Livingston Joins Strive08:52 - Trust as Capital Markets Infrastructure19:48 - The Amplified Bitcoin Story and SATA22:44 - Building Through the Bear Market24:54 - An Outsider's View of Strive28:35 - The Clarity Act and Regulatory Trust36:23 - AI Doomerism and the Messy Middle45:03 - Don't Let the Ladder Get Pulled Up51:28 - Macro: The 10-Year Touches 5%55:27 - What a Bitcoin Flush Would Look Like1:01:46 - Capital Markets Recap True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).* Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.