Show Notes
Bowerbird Interior’s success isn’t just a story about beautiful design. It’s a story about what happens when the business behind the design keeps getting bigger.
Lauren Lewis, co-founder of Bowerbird Interior, joins Camilla to explore the side of the design industry we rarely see: the people, systems, logistics and commercial decisions behind the finished spaces.
What started as a property styling business has grown into a much bigger operation spanning residential homes, commercial spaces, build-to-rent and large-scale furnishing projects. But what happens behind the scenes when a creative business reaches that kind of scale?
Lauren shares what she has learned about building the infrastructure behind the creativity, working alongside her husband Jeff, finding the right people, and knowing when the founder needs to step back and let others take the lead.
In this episode: • How Bowerbird evolved from property styling into a much larger furnishing operation • The systems, logistics and procurement required to operate at scale • Why creative instinct alone may not be enough to grow a sustainable business • How commercial thinking can influence creative decision-making • How Lauren and Jeff built complementary roles around their different strengths • What separates people who want something to happen from those who make it happen • Why delegation becomes harder, but more important, as a business grows • Knowing when to step away from the details and focus on higher-value work • What can sit behind the success people see from the outside
There’s often a lot more behind a finished space than meets the eye. For Lauren, growing Bowerbird has meant navigating the tension between creativity, people, systems and the realities of running a much bigger business.
But as a creative business grows, one question becomes harder to ignore: how do you scale the business without scaling away what made it special in the first place?
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Chapters 00:00 - From Property Styling to Bowerbird 02:15 - The Story Behind Bowerbird’s Growth 05:40 - What Happens Behind Beautiful Spaces 09:25 - Scaling a Creative Business 13:10 - The Systems Behind Property Styling 17:05 - Procurement, Warehousing and Logistics 21:30 - Why Creative Businesses Need Commercial Thinking 25:45 - Building a Business Around Different Strengths 30:10 - Lauren and Jeff’s Roles at Bowerbird 34:20 - Building the Right Team and Culture 38:15 - What Makes a Great Team Member? 42:05 - Knowing When to Delegate 46:00 - Letting Go as Your Business Grows 49:40 - The Reality Behind Business Success 53:15 - Relationships and Community in Design 56:30 - What Lauren Would Do Differently 59:10 - The Future of Bowerbird and Creative Business Growth
Keywords Bowerbird Lauren Lewis Bowerbird Australia Bowerbird furniture Bowerbird property styling property styling Australia furniture hire Australia furniture styling interior design business creative business creative entrepreneurship creative business growth scaling a creative business design business growth creative business strategy business systems for creatives creative business systems property styling business property styling business growth interior styling business design entrepreneurship creative leadership business operations commercial design
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