Show Notes
In this episode of The Marketing Clubhouse, we're joined by Kaila Colbin, leadership educator, founder of Boma, creator of the Crusaders Leadership Programme, and one of New Zealand's most influential voices on leadership, culture, and human performance.
Before stepping into the world of leadership development, Kaila spent years in marketing - writing hundreds of marketing columns, running a social media consultancy, serving as CMO for a global kids' game, and founding both TEDx Christchurch and Ministry of Awesome.
Together, we explore the crossover between marketing and leadership, why so many marketers underestimate their ability to lead, and what it takes to become someone others genuinely want to follow.
This is a thought-provoking conversation for marketers who want to increase their influence, step into leadership, and take greater ownership of their careers.
What we cover in this episode What leaders consistently misunderstand about marketing What marketers often get wrong about leadership Leadership lessons every business can learn from the Crusaders Why courage is a trainable skill, not a personality trait How marketers can influence CEOs, founders, and executive teams The difference between operating as a victim and taking ownership Practical ways to build leadership skills before receiving a title The communication habits that strengthen teams and relationships Kaila's evolving views on marketing, influence, and human behaviour
You should listen if... You're a marketer looking to become more influential at work You want to move into leadership but don't have the title yet You're struggling to influence senior stakeholders or decision-makers You're interested in culture, performance, and team dynamics You want practical advice on building confidence and courage in your career
This episode will challenge how you think about leadership, help you build greater agency in your career, and give you practical tools to become the kind of person people choose to follow. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!
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