Summary
Marketers are increasingly voicing concerns about ineffective advertising spending, coining the term "bullspend" to describe campaigns that generate high impressions but fail to convert into sales. This issue highlights the need for businesses to focus on revenue rather than just reach, with platforms like LinkedIn being touted for their superior return on ad spend.
In a discussion on navigating economic challenges, Tony Robbins emphasizes the importance of thriving during tough times, likening economic seasons to the natural world. He notes that many successful companies, including Apple and Microsoft, were founded during economic downturns, suggesting that those who can endure and innovate in "winter" will emerge stronger when conditions improve. Robbins introduces Ashwin Vassan, founder of Trend Capital Management, who shares his journey in investment management and the transformative impact of Robbins' coaching on his business.
Vassan recounts the challenges he faced while establishing his hedge fund, particularly the transition from investor to business manager. He credits coaching and mentorship for fostering a supportive company culture that enables his team to navigate market volatility calmly. Vassan also discusses the current economic landscape, noting the Federal Reserve's impending interest rate hikes and the implications for investors, particularly regarding fixed income and equity markets. He stresses the importance of understanding geopolitical risks and suggests that investors focus on diversification and education to navigate the complexities of the current financial environment.
Show Notes
We live in extraordinarily turbulent times. A lot of businesses haven’t made it, or won’t make it. Yet a lot of businesses have also innovated during this time. They’ve refocused their energy where it matters: on the customer. And they’ve come out even stronger. Uploaded 06-06-19How can the average investor prosper and yet still protect themself? How do we navigate the financial landscape today to create long-term wealth? While you may get many different answers to these questions, one thing remains the same – you must understand the economic environment you are investing in and leverage it to your advantage.In this episode of the Tony Robbins Podcast, you will hear from Ashwin Vasan as he discusses how he built one of the most successful hedge funds during an economic winter. Ashwin is the Chief Investment Officer of macro hedge fund Trend Capital and a renowned economist with over 25 years of investment experience. He’ll share his expertise about the current global trends that may have a tremendous impact on your investment decisions.Ashwin has been through economic winter. He credits Tony Robbins’ strategies with providing his team the foundation they need to take a pragmatic, practical approach. As Ashwin says in the video, “If you can keep the fear in its appropriate role within your life, it can actually be an enormously powerful servant to you and help you navigate this process.” When you conquer fear, you’ll find that winter can be an excellent time to start a business. Out of the Fortune 1000, more than 60% started during an economic winter. Apple and Microsoft both were born in the middle of recession in the 1970s. Exxon, Disney and Fortune magazine all started during depressions.Watch the video for more tips from Ashwin, like:Why recession can be an excellent time to start investingThree things every investor must expectHow to go from entrepreneur to investorWhy you must not outsource your personal financesIt’s easy to start investing in the spring or summer. But the purpose of winter is to get rid of anything that’s weak. The strong survive – and they begin to thrive. It takes courage and a deep belief in yourself. It takes a growth mindset, and it takes skills. You can learn how to develop all of these at Business Mastery. Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tr.tonyrobbins.com/business-mastery Learn more about Tony’s wealth strategies: https://www.tonyrobbins.com/wealth-lifestyle Discover when to start investing: https://www.tonyrobbins.com/ask-tony/when-to-start-investing Learn more about your ad choices. V Learn more about your ad choices. Visit megaphone.fm/adchoices
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