SportsPro Podcast

State of the Union: Inside Prem Rugby’s radical plan to attract investment to the English game

SportsPro Podcast

Show Notes

Prem Rugby CEO Simon Massie-Taylor talks SportsPro through plans to make league more financially sustainable, grow the audience and take advantage of sport’s rise as an asset class.

More from SportsPro Podcast

Oct 22, 2026

Formula One has confirmed a long-awaited return to Africa, with a ten-year deal to stage a race in Rwanda from the early 2030s.

Oct 15, 2026

Few people know the business of event hosting quite like Esther Britten. As UK Sport's deputy director and head of major events and external affairs, Britten has overseen more than 100 major international sporting events and plays a key role in deciding which ones the country should bid for.

Oct 2, 2026

Since its launch in 2010, On has grown from a Swiss running startup into one of the world's fastest-growing sportswear brands. The company generates more than CHF 3 billion in revenue, has nearly 100 stores worldwide and recently announced a move into football with France and Real Madrid star Kylian Mbappé.

Sep 24, 2026

Kylian Mbappe stunned soccer last week by announcing that he was ending his 20-year partnership with Nike to become the face of Swiss sportswear brand On’s move into the sport. This week, Steve McCaskill dials in from New York to join Sam Carp to unpack why the France and Real Madrid star made the switch, how the reported equity component could benefit both sides and what this deal says about the trajectory of On and Nike. They also consider whether On, a premium brand whose growth story has been built around product innovation, can recreate the success it has seen in running in a sport that has long been dominated by Nike and Adidas. Meanwhile, with the new NHL season fast approaching, the pair also take a look at the growing business of the North American ice hockey league and preview some of the key media developments that are likely to dominate the headlines during the 2026/27 campaign.

Sep 18, 2026

What happens when a football league needs to broadcast its own live games?

See all episodes →