Christophe Egret on Leading Studio Egret West, Architecture with Soul and Building with Purpose

Most founders wait for the right idea. Tessa Clarke spent years doing exactly that before realising she'd been looking for the wrong thing, she should have been looking for a problem she cared about. Since co-founding Olio in 2015 with Saasha Celestial-One, Tessa has grown the food sharing app to more than 10 million users and an estimated £1.1 billion in social impact, alongside a B2B arm that now redistributes surplus for supermarkets, schools and production companies. Tessa is also a teacher at the Executive Programme at Future London Academy. Learn from her in-person: https://fla.wiki/4wZMcJ5 In this video, you'll learn: ▶ Why a two-week WhatsApp group proved the concept before a single line of code was written ▶ How Olio's most enthusiastic early users turned out to be the ones with nothing to give, and the third audience she built to close the gap ▶ Why Duolingo's streaks would never work for surplus food, and how to test a borrowed mechanic before you copy it ▶ How signing one supermarket outgrew everything the consumer app could achieve on its own ▶ How to answer a prevention-based question with a promotion-based response, and why female founders get asked them in the first place ▶ Why nobody cares about your solution, only whether you understand their problem Chapters: 00:00 Meet Tessa Clarke Co-Founder of Olio Solving Food Waste at Scale 04:56 Why Tessa Clarke Chose Business Over Charity 09:41 Why Purpose-Driven Business Attracts Gen Z Talent 14:05 How Olio Started as a WhatsApp Experiment 19:05 The Food Waste Heroes Programme That Solved Olio's Supply Problem 21:34 How B Corp Status Helped People Understand Olio's Business Model 28:37 Why Financial Incentives Backfired for Olio 34:44 How Tessa Clarke Raised $50 Million as a Female Founder 43:32 What Is Earth Overshoot Day 47:00 How Olio Measures Its Social Impact Beyond Profit 50:34 Why Olio Pivoted from B2C to B2B 56:30 How to Pitch Purpose to Corporate Buyers 1:00:25 Tessa Clarke Wants to Replace GDP as Our Success Metric

Acts of kindness feel good, but they are rarely profitable. Ivo Gormley has spent nearly twenty years proving it's possible while creating an incredible community around helping people.We sat down with him to find out how. Since starting GoodGym in 2007 with a single newspaper run, Ivo has built it into a movement of 25,000+ volunteers across 60+ cities. He's been awarded an OBE and made GoodGym the first-ever charity to win the Sky Zero Footprint Fund Grand Prix. Ivo is also a teacher at the Executive Programme at Future London Academy.

How can design create impact at a systems level, across business, government and the planet? Cat Drew has spent a large part of her career answering exactly that question. Chief Design Officer at Design Council, the UK's design body, set up nearly 80 years ago to help rebuild the post-war economy. Cat works at the intersection of design, business, policy and sustainability. Cat is also faculty member of our Executive Programme for Design Leaders: https://fla.wiki/4vsrYWRAs In our conversation, we explored how designers can better communicate their value, why sustainability belongs in every designer's toolkit, and what it takes to influence entire systems.

How design leaders build influence, navigate conflict, and lead across cultures. In this episode, Ekaterina sits down with Julia Whitney, executive coach and former General Manager and Executive Creative Director at the BBC, where she led a 150-person UX and design team.Julia spent over 20 years as a design leader across the UK and US before turning her experience into a coaching practice that helps design leaders at companies like Condé Nast, AWS, the Financial Times, and IDEO perform at their best.Julia is also a teacher at our Executive programme for Design Leaders: https://fla.wiki/4fDlOirWhat you'll learn:

By 26, Ivy Ross had jewellery in the permanent collections of 12 international museums, including the Smithsonian and V&A. She went on to hold executive roles at Calvin Klein, Swatch, Mattel, Gap, and Disney before arriving at Google, where her hardware design team has since won over 240 global design awards and helped Fast Company name Google the most important design company in the world in 2018. Her book Your Brain on Art, co-authored with neuroscientist Susan Magsamen, became a New York Times bestseller. She is one of the most creatively accomplished people working in business today.