Food Noise, Alcohol Noise, and the New Science of Medication-Assisted Behavior Change w/ Sunnyside CEO Nick Allen & Noom CEO Geoff Cook
Journey to the Sunnyside | Mindful Drinking & Alcohol HealthShow Notes
Mike sits down with Geoff Cook, CEO of Noom and one of the biggest names in digital behavior change, and Nick Allen, CEO of Sunnyside, for a conversation about food noise, alcohol noise, GLP-1s and naltrexone, and the new science of comprehensive behavior change. Geoff has led Noom since 2023 as the company expands beyond weight management into a broader model that blends personalized psychology with modern medicine, while Nick is building Sunnyside around a similar idea in alcohol: that lasting change takes more than willpower alone. Together, they unpack what happens when the “noise” gets quieter, how medication can create a powerful window for change, and where behavior change, moderation, and modern digital care may be heading next.
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CONNECT WITH SUNNYSIDE:Listen to Journey to the Sunnyside Podcast: https://bit.ly/4bxCqT3 Subscribe to Sunnyside’s YouTube Channel: https://bit.ly/3zuoID4 Instagram: https://www.instagram.com/joinsunnyside/ Facebook: https://www.facebook.com/joinsunnyside/ Twitter: https://x.com/joinsunnyside TikTok: https://www.tiktok.com/@joinsunnyside
ABOUT SUNNYSIDE:
Sunnyside is the #1 alcohol health app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like sleeping better, losing weight, feeling more energy, and saving money. We know that an all-or-nothing approach doesn’t work for everyone, so we focus on helping you set your own goals, celebrate small wins, and build a lasting system of accountability. As a result, 96.7% of our members see a big drop in their drinking after 90 days. We now offer Sunnyside Med, a new program that provides access to compounded naltrexone, a medication that can reduce alcohol cravings at the brain level, offering a more clinical pathway for people who need it. Sunnyside Med is a complete, holistic approach to help you drink less or quit, including coaching, community, habit change, education, and more to help you create longterm change while the medication does its work. Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.
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