Show Notes
The Breakers take you inside Trade Week, revealing how deals get broken, stories get hedged and what really happens behind the scenes in AFL newsrooms. Billy Brownless somehow beat Mitch to breaking the Zach Merrett deal...
Tom reveals the language to listen for during Trade Week and how clubs avoid actually saying a player is staying
Xander takes us inside the awkward logistics of TV news, from triple crosses to two-shots and staged handshakes
The boys explain the art of “hedging” when you know something is happening but can’t quite report it
Plus, the mysterious “Staff Writer”, a potential twilight Grand Final and the six phrases banned in AFL newsrooms
🎧 LiSTNR | Apple Podcasts | Spotify The stories behind the stories - and the conversations that normally stay between footy’s biggest news breakers! 📲 Subscribe to the 7AFL podcast feed on LiSTNR, Apple Podcasts and Spotify so you don’t miss an episode. New episodes every week. 0:50 The role of AFL media managers 2:58 The awkward logistics of a triple cross 5:20 Should Rowan Marshall have gone to the St Kilda B&F? 7:35 Inside the very different AFL club B&Fs 10:57 Who fronts a coaching sacking vs an appointment? 12:56 The mystery of the “Staff Writer” 15:20 Zach Merrett and Andrew Welsh’s dramatic change in position 16:55 Billy Brownless breaks the Merrett deal 19:15 Butters, Chris Scott and the Cats 20:35 Jarryd Roughead’s first Trade Period as Adelaide list boss 23:05 Gubby Allen’s infamous press conference 23:25 Trade Period clichés 24:05 The language to listen for during Trade Week 25:15 Is a twilight Grand Final coming in 2028? 29:35 How the Bobby Hill exclusive came together 30:35 Two-shots, handshakes and the tricks behind TV news 36:25 How promoting an exclusive can tip off rival journalists 37:50 Charlie Curnow rewind: “We were enemies at the time” 39:00 The art of hedging a story 40:55 Mitch on "shitting himself" over the Merrett deal 42:05 What AFLW media is missing 43:40 Why Tom wasn’t invited to the Copeland Trophy?! 45:15 The six phrases banned in AFL newsrooms 46:40 Injury carnage, the big dance and the worst kept secret See omnystudio.com/listener for privacy information.
More from 7AFL Podcasts
It's the last episode of The Agenda Setters and we have a blockbuster extended edition on trade deadline day. Our very own Mitch Cleary is on the ground at AFL House and Tom Mitchell grades your club's trade period. Thanks for your support this season on The Agenda Setters. See omnystudio.com/listener for privacy information.
The Breakers are back for an extended Trade Week edition, going behind the headlines, breaking down the biggest deals and revealing what really happens inside AFL newsrooms. Tom's Top 3 AFL Media Managers?!
Tonight on The Agenda Setters, we have the latest on Chris Fagan’s future heading into 2027. What’s next for the former Brisbane Lions coach? Mitch Cleary joins the show with an update on Zac Williams, while Liam Pickering weighs in on Gryan Miers’ future and what could be next for the Geelong star. All that, plus plenty of footy news, debate and your favourite segments on The Agenda Setters. See omnystudio.com/listener for privacy information.
Tonight on The Agenda Setters, there’s just seven days to go in AFL free agency, and the player movement action is heating up. We have the latest on Geelong star Gryan Miers’ future, while Zane Duursma’s movements come under the microscope. Plus, Brisbane begin their search for a new coach, with the panel discussing who could be in the mix to take over at the Lions. All that, plus plenty of footy news, debate and your favourite segments on The Agenda Setters. See omnystudio.com/listener for privacy information.
Tonight on The Agenda Setters, Mitch Cleary has all the latest details on Zach Merrett’s move to Hawthorn. Plus, Rowan Marshall boycotts St Kilda’s Best & Fairest — the panel unpacks why the Saints star is staying away from tonight’s event. And Tom Mitchell explains why he believes Nick Watson is the smartest footballer in the AFL. All that, plus plenty of footy news, debate and your favourite segments on The Agenda Setters. See omnystudio.com/listener for privacy information.