Show Notes
In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes. What’s the actual value of “fixing” a struggling company? Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-term brand strength.
Expect insights on: Why Southwest’s baggage fees could still work without killing loyalty? How Party City could have survived with community-driven retail? What Jaguar missed in its EV pivot and how to reclaim brand trust?
This episode blends strategy + financial modeling, proving that fixing companies isn’t just theory—it’s measurable impact.
Listen, learn, and maybe rethink how YOU approach business pivots.
We dive deep into the real numbers behind our “fixes.” With returning guest Lukas Sundahl (CFO, financial strategist, LinkedIn thought leader), we analyze three case studies:
Southwest Airlines: Would baggage fees really alienate customers? Or could they generate $350M–$450M while keeping loyalty intact?
Party City: How localized inventory and community tie-ins might have saved them from bankruptcy—potentially adding $43M–$130M in value.
Jaguar: The pitfalls of abandoning brand heritage in the EV race—and how aligning EVs with Jaguar’s legacy could mean $35M–$179M in gains.
Chapters 0:00 – Welcome to We Fixed It, You’re Welcome 1:20 – Meet our guest: Lukas Sundahl 2:40 – How we quantify “fixes” 4:20 – Case Study 1: Southwest Airlines 8:00 – Case Study 2: Party City 14:40 – Case Study 3: Jaguar 18:20 – The power of the pivot 23:00 – Why grounding fixes in real companies works 25:45 – Closing thoughts & where to find Lukas
Key Themes: The financial impact of strategic pivots Brand loyalty vs revenue growth The “power of the pivot” in corporate turnarounds Why storytelling + numbers matter in fixing companies
Key Pull Quote “The numbers—whether worst or best case—prove the power of the pivot. Even small strategic shifts could have meant hundreds of millions in value.” – Lukas Sundahl
Subscribe for more deep dives where we fix big business problems with fresh perspectives.
Links: • Website - www.wefixeditpod.com • Follow us on: Instagram: @wefixeditpod LinkedIn: https://www.linkedin.com/company/wefixeditpod YouTube: @wefixeditpod
If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More from We Fixed It, You're Welcome
Middle managers were supposed to be one of the layers companies could do without. Organizations flattened their org charts, invested heavily in AI, and removed roles in the name of efficiency. Now the question is whether they also removed the people who help teams think, learn, and work effectively.
Advertising Week and the future of industry conferences get a full rebuild on We Fixed It You're Welcome, recorded live in New York with Erica Boeke, CEO of XP Land.
Oura has sold millions of rings, generated significant revenue from both hardware and memberships, and pursued a company valuation of more than $15 billion.
It feels like one of those environmental debates we settled a long time ago.
Watching your favorite team used to be simple. Turn on the television, find the channel, and watch the game.