Show Notes
"Whisky is for stories. Tequila is for jail,” jokes Chris Greta a Texan story hunter and advertising copywriter, who travels the world helping distilleries look past the stills and mash tuns to find the magic, whether it’s in people, the place, the birds, the trees, and the rivers.
Chris doesn't just look for tasting notes; he looks for the “Capo d’ Astro bat", that hidden, unique detail that makes a distillery truly special. Whether it's an "inconvenient" distillery at the southern tip of the world, a rock that becomes a holy object, or the legendary "resistance cognac" hidden from the Nazis, Chris shares why the magic of whisky lies far beyond the machinery and process.
In this episode, we explore: ➡️ The Inconvenient Distillery: How making a weakness your biggest strength can create a powerful brand. ➡️The "Whisky Stone": Why the water at McHenry Distillery is like a "vitamin for yeast." ➡️ Belgrove’s "Holy St":** The incredible story of Peter Bignell and his homemade, sheep-dung-powered stills. ➡️ Tasting History: Chris’s time in Scotland and the discovery of pre-war cognac. ➡️ Selling the Sizzle: Why whisky companies often miss the most interesting parts of their own stories.
Slàinte! ------- Socials: @C2GWhisky | @JohnRossBeattie
Creator & producer: David Holmes Art work & design: Jess Robertson
Music: Water of Life (Never Going Home) Vocals: Andrea Cunningham Guitars: John Beattie Bass: Alasdair Vann Drums: Alan Hamilton Bagpipes: Calum McColl Accordion: Gary Innes Music & Lyrics: Andrea Cunningham & John Beattie Recorded & mixed by Murray Collier at La Chunky Studios, Glasgow, Scotland Hosted on Acast. See acast.com/privacy for more information.
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