167. Planning your marketing for 2026

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Are you feeling the pressure to have your entire year figured out before the clock strikes midnight on New Year’s Eve? In this episode I break down my stress-free approach to annual planning.

Learn why I waits until January to start her own strategy and discover the five essential categories you need to map out to ensure your marketing supports your life—not the other way around.

In this episode we cover:

The Permission to Wait: Why you don’t need to "hit the ground running" on January 1st to have a successful year.

The "Holidays First" Rule: Why mapping out vacations, school holidays, and birthdays is the non-negotiable first step of any marketing plan.

Dates Set in Stone: Factoring in pre-determined events like public speaking engagements and recurring membership launches.

Audience Growth Strategy: How to plan lead magnets and challenges before your big launches so you aren't always selling to the same group of people.

Business Milestones: Using anniversaries and awareness days to create easy, pre-planned content.