Show Notes
Content pillars had their moment. I used them. I taught them. But the online space has changed, and the “post across your 5 buckets” strategy often leaves your audience feeling like they’re reading five different books at once - no depth, no thread to follow, no sense of where you’re taking them. In this episode, I’m sharing the approach that’s been working so much better for me (and my clients): micro-movements. Choosing ONE clear message for a period of time, and exploring it from multiple angles so your audience can drop into your story, stay connected, and build momentum with you. This week’s episode is also an exciting one, because my brand new offer: Light Up Your Movement opens today. If you’ve been listening over the last few weeks, you’ve already caught little glimpses of it in real time, because I’ve basically been leading my own micro-movement about… well… building a movement online. And today we’re talking about exactly why that approach works - and why the old-school “content pillars” method just isn’t giving most creators the momentum, hype, or audience warmth it used to. If you’ve been feeling flat, scattered, or like your content isn’t really building towards anything, this episode will give you such a clear path forward. The sprint start in January, but Early bird spots are live today for the waitlist only. It’s a 2-week creative sprint to help you: 💡 choose your movement for the start of 2026 💡 map its message + DNA 💡 turn it into a content series 💡 start building hype and momentum around it 💡 reconnect with your creative spark
Join Light Up Your Movement here before we start on Jan 12th 2026.
More from Launch Like a Creator
If you’re anything like me, or pretty much every client I’ve ever worked with, I bet at one stage, you’ve said the words “I think I’m just attracting the wrong people”. We’re taught that as long as we get the numbers, we can make the sales. As long as you can get x amount of people on your waitlist, or 10k followers, or however many leads - as long as you have eyes on your content, you’ll be able to hit your revenue goals. But UNFORTUNATELY it’s not always as simple as that, and if you're a business owner looking to grow and scale, you've likely come across this issue too. In this episode I share the four things to focus on to start attracting more ready to buy, action taking people into your audience with your content.
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