The Game Plan

Rocky & Luke Collis — Athlete Brothers Team Up Off the Field to Bring Elite Training to the Masses

The Game Plan

Show Notes

As outside general counsel to the USWNT players’ association, Rocky, the older Collis brother, has led the way in counseling the players in a highly publicized legal battle with U.S. Soccer around equal pay and better playing conditions. His work has led him to also join forces with Megan Rapinoe, Christen Press, Tobin Heath and Meghan Klingenberg (a former guest on the podcast) to create a new for-good apparel company, Re—Inc.

Luke, meanwhile, has had a bent for making a societal impact off the field by serving as a field organizer for Stacey Abrams’ Georgia gubernatorial campaign in 2018. This was on the heels of leading the Philadelphia Soul to back-to-back ArenaBowl Championships in the previous two years.

Today, the brothers have reunited on a new mission that is driven by their mutual love of sport. Motivated by the expert training and evaluation they sought out as professional athletes, they now hope to democratize elite coaching for all athletes. They have joined forces with renowned biomechanics coach Tom House and elite mental performance coach Jason Goldsmith on a new training app called Mustard. Rocky is the CEO; Luke is the Launch COO and Head of Product. Mustard, of course, is thought of as the secret sauce of throwing, as in, “Put some mustard on it!”

About The Game Plan

The Game Plan is a weekly SportTechie podcast hosted by venture capitalists Jay Kapoor and Tim Katt. The show features professional athletes and their business interests beyond sports.

You can follow us on Twitter (@thegameplanshow) and Instagram (@gameplanshow) for show news and updates, to recommend guests, and for bonus content! Follow co-hosts Jay Kapoor (@JayKapoorNYC) and Tim Katt (@Tim_Katt) for all things sports, media, tech, and venture capital.

Question? Comment? Story idea? Let us know at [email protected]

More from The Game Plan

May 3, 2022

Human beings have been collecting non-utilitarian items for millennia. It just so happens that with the advent of the digital age, we're now able to collect items from around the world and display them digitally for fellow collectors all over the world to admire as well. Add to this Digital Collectibles, like NFTs, and you've got a space ripe for tech innovation.

Mar 15, 2022

If you listen to this show regularly, you know that the shifting interest of athletes from endorsement to ownership is something we talk about a lot. Well, it turns out that in the last few years, athletes aren’t the only ones that are thinking about how to get ownership in the brands, companies and financial institutions they help build as early adopters, micro-influencers, or simply as customers.

Mar 2, 2022

In many ways, Bennie Fowler's story is the epitome of resilience and exactly the kind of journey we love sharing onThe Game Plan every week. Bennie had tremendous success in college at Michigan State and like many of his fellow players, expected to hear his name called during the NFL Draft. Unfortunately, that announcement never came.

Feb 15, 2022

Podcasting and social audio as a viable business has seen explosive growth in the past decade, the last few years especially. With Spotify having spent over $1Bn to acquire both tech and talent, apps like Clubhouse raising at multi-billion valuations, and even platforms like Twitter launching their own social audio Spaces, we felt this topic deserved a deeper dive.

Feb 1, 2022

In this week's episode of The Game Plan, we venture into the wild, wild west of the internet: Digital collectibles, NFTs and Web3. What does it mean for athletes, how is it changing how athletes think about their personal brands and ability to monetize their work on and off the field, and who the key stakeholders in this new tokenized world are and will be.

See all episodes →