Byte Size

Marketing On Autopilot? How AI Is Rewriting The Rules For Small Biz + Interview With AI

Byte Size

Show Notes

Welcome to Byte Size, the AI podcast for small business owners who want practical tech advice without the overwhelming jargon. Powered by HP and Intel.​ What You'll Learn On This Episode​ If you've ever felt like you're competing against businesses with massive marketing budgets and full creative teams, this episode is your equaliser. AI is fundamentally changing what's possible for small business marketing, and we're showing you exactly how to use it.​ The old reality meant hiring agencies, designers, copywriters, and analysts if you wanted professional marketing. The new reality? One person with the right AI tools can produce content that rivals what national brands are putting out. Your local bakery can now create social media posts, email campaigns, and video content that looks like it came from a $10,000-a-month agency.​ Lisa and Matt break down how digital marketing (including everything from SEO, content creation and paid ads) is and will be completely turned on its head.​ About HP AI PCs and EliteBook Ultra​ Ever feel like your laptop takes longer to think than you do? That's because you don't have AI built in. HP AI PCs, powered by Intel Core Ultra processors, work smarter, predict what you need, and keep up with your brain. Less lag, more flow. The future of work? Already here.​ What's better than a sleek laptop that's light enough to go anywhere? One that's smart enough to keep up. The HP EliteBook Ultra G1i 14, powered by Intel Core Ultra, helps you work faster, safer, and smarter. Big power, small footprint. Find out more at hp.com.au/elitebook and discover more at hp.com.au/AIPC.​ Stay Connected Subscribe to Byte Size so you never miss an episode. By the end of this one, you'll have a complete AI marketing playbook you can start using today. AI isn't about replacing your creativity. It's about amplifying it so you can finally compete on content quality and volume with businesses ten times your size.​ Connect With Matt, Lisa, HP and Intel​ Matt’s LinkedIn Matt’s Instagram Matt’s TikTok Lisa’s LinkedIn Lisa’s Instagram Lisa’s TikTok HP Australia Intel Australia Instagram Disclaimers​ The AI interview featured in this episode was captured using Sesame AI.​ The statement "90% of ads will be run by AI" has been attributed publicly to Mark Zuckerberg. This reference is included for contextual discussion only.​

More from Byte Size

Oct 20, 2026

Everyone talks about AI saving time. The more interesting question is what happens when people get that time back. Do they simply get through more work, or can they do things that were not possible before? Adele Felsch takes Lisa and Louis inside how one of the world's largest wine companies answered that.

Oct 13, 2026

AI is making small businesses more productive than ever, and it is giving cybercriminals better tools at the same time. Phishing is harder to spot, scams are more convincing, and every connected device is another way in. HP Security Expert Mohammed Khan joins Lisa and Louis on how to adopt AI without opening yourself up.

Oct 6, 2026

Plenty of businesses have run an AI pilot. Far fewer have turned one into something they use every day. Noodles Groves built a company around closing that gap, and her Innovation Centre in Docklands is where Melbourne founders go to test AI before they bet on it.

Sep 29, 2026

Most business owners can tell you which AI tools they are using. Far fewer can tell you who is on the hook if one of those tools gets something wrong. Emily Sahhar spends her working life in that gap, and in this episode she closes it. Disclaimer: The views shared by Emily Sahhar in this episode are general in nature and do not constitute legal advice. They don't take into account your business's specific circumstances. If you need advice on how AI affects your legal obligations, speak with a qualified legal professional.

Sep 22, 2026

Ariella was a medical student telling doctors about her own migraines and being told it was anxiety. That experience is the reason Ovum AI exists. She built the health platform she needed as a patient, using her training as a doctor, and it now tracks things about women's bodies that traditional medicine has never measured in one place.

See all episodes →