Show Notes
Abe is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches, and small businesses. He helps authors, coaches, speakers and other independent experts create their own online courses and learning communities. His mission in life is to make it ridiculously easy for bloggers, authors, coaches, speakers and other passionate experts to create engaging online courses and learning communities. Ruzuku has hosted more than 75,000 courses serving over half a million students around the world. Abe specializes in learning design and user experience research, and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill. He is an adjunct professor in the School of Education at UNC-Chapel Hill, where he teaches seminars on educational innovation. Abe says, "Ruzuku was built from the ground up with a focus on streamlining the course creation process. Experts want to share their passion and expertise, but technical hurdles and cumbersome tools can make this difficult." In the Better Bolder Braver community, we are on a mission to help coaches create products and services that stand out and support their own mission to help their ideal clients, whilst not burning out or over-extending themselves... to help them streamline their marketing and share their expertise so that people understand quickly what the value of working with them is. A coaching programme is a great way to engage potential clients and create meaningful experiences for them. They can also be a great way of disseminating information and conducting group coaching. But are they all they are cut out to be? Are we at risk - when creating course material - of reinventing a wheel that has been engineered many times by others? How can we make our lives easier, help as many people as we can, be true to our values, mindful of our limits, still be really creative and keep up with the Joneses? Free workshop: https://mirasee.com/2022/ic-replay?redirect=false Free course: https://courses.ruzuku.com/courses/2dc0af1e-baea-409a-91f9-3185253fc1fd/checkout/price-3w2Q6Y80_IfeIwE4ZFf0fA
More from Better Bolder Braver
What happens when we rethink coaching and marketing through a neurodivergent lens?
What if better coaching, and better marketing, came from doing less?
Seth Werkheiser is a writer, musician, a "wizardly guide to platform independence" and the founder of the Social Media Escape Club. I met Seth for the very first time whilst creating this episode! We talk about escaping social media without a rigid detox plan, why a newsletter beats a feed, the "work-work balance" almost nobody admits to, and why community - not content - might be the actual antidote to burnout. We also cover: Seth's path from third-generation musician to music blogger (2001) to AOL Music editor to email marketer for record labels and a music publicist - and how that same "help creative people get seen" mission has never really changed
In this episode, I get to profile one fabulous member of the Better Bolder Braver community, Simon Hill. Simon is a coach, facilitator and consultant who works with people-helpers of a particular kind - leaders in charities and social purpose organisations - and he's been part of our community for two years now, most recently taking the reins as chair of our book club. We talk about what actually happens in a community like ours - how the thinking and feelings associated with marketing are slowly absorbed (after the eleventh time, or in Simon's case, the fifteenth), and how marketing starts to feel more human and less daunting. We cover the five P's of Positioning, the power of kindness at work, why good contracting is quietly brilliant marketing, and Simon's beloved concept of entering every conversation without Memory, Understanding or Desire - or as he calls it, “MUD”. There's humour, there's parenting, there's talk of doodling, and there's a couple of very good book recommendations.
What if your best marketing move wasn't saying more - but asking better questions? In this episode, I'm joined by Rob Lawrence: seasoned podcast producer, experienced coach, and - I'll be honest - one of my marketing heroes. Rob is also, rather wonderfully, the reason Better Bolder Braver exists at all. It was his generosity in inviting me onto the Association for Coaching podcast that kicked the whole thing off. Together we explore one of the most liberating ideas in good, ethical marketing: that coaches are already equipped with one of the most powerful marketing tools there is. They just might not have recognised it yet. What we talk about Why asking questions often generates more engagement than sharing expertise - on LinkedIn, in podcasts, and in life How "holding the space" in marketing creates the same trust and intimacy as a coaching relationship The connection between self-awareness in coaching and self-awareness in marketing Why you don't need to say something new every week - and why saying the same five things, creatively, is actually the goal How questions can move your ideal clients through the Journey of Consciousness - from "I didn't know I had a problem" to "I'm ready to work with you" The difference between posting publicly and taking conversations offline - and why Rob's quieter LinkedIn strategy works beautifully Rob's 10-year weekly mastermind with his Australian counterpart Steve Palfreyman - and why he calls it his single biggest business secret How to translate your best coaching questions directly into your marketing