Why Content Creation is the New Gold Rush: Talking Marketing, Mindset and Business with Nishi Patel
Christina Talks PodcastShow Notes
Nishi Patel is a fellow podcaster and specialises in helping businesses with their cashflow management and getting their pricing right, which is even more important in the current economic crisis. He joins Christina to talk about his approach to business and marketing, including how he created his business as well as budgets, podcasting and mindset. KEY TAKEAWAYS Focusing on content creation has allowed Nishi’s company to build interest and generate leads for a part of the market that didn’t exist. Results take time, there is always a delay of at least six months in marketing. A mindset shift was necessary for Nishi to transition from simply accountant to becoming a marketing director. Marketing is an investment, not a cost. Surround yourself with the right people with the same mindset as you. Content creation and the social media age are the new gold rush. The podcast space is still growing. Nishi likes to compete where others aren’t competing as you get better growth, and this is why he is focusing on podcasts. The more time people spend with you the more they trust you which is why podcasts are a unique vehicle for developing relationships with potential clients. Build a referral strategy, it’s an essential way to generate strong leads. Marketing is important but you have to spend just as much time on your offering. BEST MOMENTS 06:32 “The results you get today are the benefit of what you put in place 6 months ago” 11:02 “That’s the bit that really got me down about marketing, is the amount of money we wasted to get it to work” 18:11 “You spend money on marketing, your business gains value” 25:38 “Content creation is the goldrush, social media is the vehicle” 30:25 “There’s no hype you can generate that with override a weak offering” VALUABLE RESOURCES Christina Talks Podcast https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/ ABOUT THE HOST Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them! LinkedIn Twitter Website
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