Everton’s Aaron Duckmanton: Life as a Premier League club Chief Revenue Officer
Leaders Worth Knowing PodcastShow Notes
Aaron Duckmanton, Chief Revenue Officer at Everton, sits down with David Cushnan as the Premier League club begins its second season at Hill Dickinson Stadium.
In a wide-ranging conversation recorded just before the start of the new season, Duckmanton explains the vision for building out the sports and entertainment events roster at the new stadium, including major concerts, and what he’s learnt about booking acts and the world of live touring.
He also outlines how the club has taken fans and partners on the journey to the new stadium, and the undeniable step change in commercial performance it has unlocked; how Everton thinks about internationalisation and global fans; why constantly taking the temperature of fans is vital; the commercial leadership model in place at the club; the league’s response to the ban on front-of-shirt gambling partners; the changing skillsets of CROs in the Premier League; and what the future holds for Everton’s women’s team which has made Goodison Park its new home.
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