S7 E3 - Being Brave & Backing Yourself: Geraldine Jones on Loss, Resilience & Building a Brand from the Ground Up

Sometimes the strongest women are the ones who had no choice but to be.

Trigger Warning: This episode contains discussion of grief, miscarriage, and loss of a parent.

This week, I’m joined by Geraldine Jones, founder and CEO of Skin Formulas, but more importantly, a woman whose story is rooted in resilience, courage, and backing herself every step of the way.

From growing up on a dairy farm in Tipperary to losing her mum at just 15, Geraldine shares the life experiences that shaped her work ethic, her drive, and her ability to keep going, even in the hardest moments.

We talk about building a business from the ground up, trusting your instincts, and navigating grief while still showing up. Geraldine also opens up about miscarriage, the pressure of holding everything together, and what it really takes to grow something meaningful – in business and in life.

This conversation is about more than success – it’s about strength, self-belief, and learning how to look after yourself along the way.

✨ In this episode: Growing up in Tipperary and learning the value of hard work Losing her mum at 15 and growing up quickly Finding purpose in making people feel good through beauty Starting her career early and building confidence Taking the leap into business and opening her first clinic Creating Skin Formulas from real client needs Backing yourself and trusting your instincts in business The reality of COVID - miscarriage, motherhood & pressure Pivoting her business and showing up online every day Building a brand with purpose, values, and community Why resilience is her greatest strength Learning to prioritise herself after Rediscovering joy, fun, and balance

You can find Geraldine here: Instagram | Website | Skin Formulas Instagram

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BeBelle is a podcast hosted by Sian Horn that dives into the stories of remarkable people behind their businesses. BeBelle is not a business podcast, it's about uncovering the moments of resilience, creativity and determination that have shaped these entrepreneurs.

Sian is dedicated to empowering individuals in all aspects of life and believes in the importance of self-care, which manifests differently for everyone. Guests share their own self-care practices, offering listeners fresh perspectives on nurturing their well-being. Tune in to BeBelle for inspiring stories, actionable advice and thoughtful reflections on what it means to navigate life today.

Join the BeBelle Community: bebelle.ie | @bebelle_podcast | ​@sian_horn | YouTube ____

This episode is brought to you by Skin Formulas, an Irish skincare brand created by skin experts and trusted by thousands of customers and skin clinics. Built on science, results and a deep understanding of skin health, Skin Formulas is designed to help you feel confident in your skin.

Discover more at skinformulas.ie. Hosted on Acast. See acast.com/privacy for more information.